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Even if you hate Donald Trump, candidates better read this…

Campaigns are marketing. And marketing is psychology. That’s why I have an entire bookshelf in my office stocked with direct response marketing books, and include “Influence: The Psychology of Persuasion” as required reading for all of my campaign coaching and …
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I hate to keep picking on Marco, however…

Take solace, first-time candidates. If a multi-million dollar presidential campaign of a sitting United States Senator can be this bad, you’ve got nothing to be ashamed of! But neither should you be guilty of the same cardinal sin as Marco …
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