Monthly Archives for September 2015

Even if you hate Donald Trump, candidates better read this…

Even if you hate Donald Trump, candidates better read this…

Campaigns are marketing. And marketing is psychology. That’s why I have an entire bookshelf in my office stocked with direct response marketing books, and include “Influence: The Psychology of Persuasion” as required reading for all of my campaign coaching and consulting clients. As such, I immediately understood the attraction to Donald Trump when his GOP […]

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I hate to keep picking on Marco, however…

I hate to keep picking on Marco, however…

Take solace, first-time candidates. If a multi-million dollar presidential campaign of a sitting United States Senator can be this bad, you’ve got nothing to be ashamed of! But neither should you be guilty of the same cardinal sin as Marco Rubio. I’m talking about you talking about you instead of talking about the voters, donors […]

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