One of the more difficult marketing concepts to teach new candidates is the difference between talking about the “I haves” and instead focus on the “You gets.” Voters and donors don’t really much …
It’s the Money, Honey
Consider yesterday’s Newt Gingrich/Mitt Romney GOP presidential race in Florida for a second. Gingrich has the experience. He has the debating skills. He has an oratorical advantage. He talks the …