If a standard 4-page or 8-page letter can be used effectively to get people to give a candidate their money, why can’t a standard 4-page or 8-page letter be used to get people to give a candidate their vote?
It can. To great effect.
But most “professional” campaign consultants don’t think that way.
Indeed, unlike a standard post-card mailer, a standard fundraising-type letter allows the candidate the opportunity to tell undecided and persuadable voters – who probably know little or nothing about you – a lot more.
And the more you tell, the more you sell.
For example, candidates in a GOP primary might consider the following 7-letter weekly schedule…
- Why I’m Running letter
- Experience letter
- Issues letter
- Contrast letter
- GOP platform letter
- Tax Pledge letter
- Contract letter (with a guarantee!)
These should probably go out beginning eight weeks before Election Day – or before early voting begins or mail-in ballots go out.
Depending on how your campaign develops, you might also want to send out an “Inoculation” letter early, as well as a “Liar, Liar, Pants on Fire” letter in response to any attacks that might bite you in the tuckus.
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These letters, and greater detail on how to use them effectively in your campaign, are fully explained in the sample copy of my monthly print newsletter, Psephology Today, that you’ll receive if you take me up on my $1 trial offer.
In addition, you’ll get a free subscription to my weekly “Fundraising Hot Tips” email newsletter, along with a dozen special reports and templates you can “swipe” and use in your own campaign – including a sample written Campaign Plan in case you’ve never seen one.
And yes, this is a legitimate campaign expense. Just click on this link for further details.