As noted in the May 2024 issue of Psephology Today, I decided to take a simple event invitation and write some effective sales copy using ChatGPT 4 to help put more cheeks in seats.
Here’s the process I went through…
I started with the simple invitation the organization had posted on its website and was emailing out to its list…
I then began writing a prompt in Notepad to develop more detailed and effective sales copy to promote the event and then copy-and-pasted the prompt into ChatGPT 4.
To develop the prompt, I went to the organization’s website and “scraped” (copy-and-pasted) information about its mission and what the money from the fundraising event would be used for.
I also searched for the bio of the keynote speaker and included that in the prompt.
When I was finished, the prompt was 789 words long. Here it is…
Write strong sales copy to entice people to attend a fundraising dinner for a conservative political organization named Nevada Wins PAC.
Nevada Wins PAC is a non-profit corporation formed by a group of concerned businessmen and businesswomen who came together to bring state government back in line with values of conservative Nevadans.
Focus
FOCUS our team on key races in the state which will result in turning the State Legislature from Blue to Red.
Work
WORK our electioneering programs utilizing our trained interns, which will enable us to assist candidates with issues in their respective districts.
Educate
EDUCATE voters on issues negatively impacting our state through utilizing social media, slate mailers, and Get Out The Vote initiatives.
It's plan includes:
Electioneering
The Nevada Wins PAC has leased the innovative i360 system for the entire state. This program allows us to poll for candidates and on issues affecting targeted districts and targeted universes. Information accumulated by our program will be shared with candidates so that they can focus on issues important to their constituents. As 1/3 of the registered voters in Nevada are registered to no major political party, the PAC will target those non-partisan voters.
Intern Program
Interns are paid college students who went through a rigorous sales training program. They are responsible for polling, walking, and calling. Our success rate since instituting this program has been to achieve at least 80% of our pre-stated goals. This is the same program the team executed effectively while at Washoe County Republican Party for two election cycles.
Slate Mailers
Slate mailers will be sent to Republicans and Independents prior to the voting term. The mailers will include names of all candidates supported by the PAC as well as information on critical issues
GOTV
The Nevada Wins PAC will initiate an extensive Get Out the Vote effort during the election cycle. This will include primarily radio spots, slate mailers, and social media campaigns.
Quick Facts About Nevada Wins PAC
Interns are recruited from local high schools and colleges
Interns are professionally trained in sales
Interns are the only paid staff with Nevada Wins PAC
Our field team is supported by a seasoned volunteer data team
Our same team has managed these programs using paid Interns for over 5 years
All board members and volunteers are unpaid
All board members and volunteers cover their own expenses including PAC-related travel
Our well-developed programs have been proven to be effective over two election cycles in 2018 and 2020
Our offices in Las Vegas and Carson City are donated through election cycle 2022
All funds raised are directed to Intern pay. A small amount is used for miscellaneous expenses such as printing, Get Out The Vote (GOTV), Slate mailers, postage, utilities, insurance, etc
The money raised will be used to advance the organization's mission. the target audience are high-income, conservative, politically active individuals, companies and organizations.
The event's theme is “Spring Fling.” The venue is an exclusive private club called the Stirling Club. It includes a champagne reception, elegant dinner and silent auction. Ticket price per person is $350 or tables of ten for $2,500.
The keynote speaker is Nevada State Controller Andy Matthews. Matthews bio reads:
Andy Matthews took office as Nevada's 23rd state Controller on Jan. 2, 2023.
Prior to his election as Controller, Andy spent his professional career in the public-policy arena as an advocate for fiscal responsibility, individual liberty, and accountable, transparent government.
From 2011-2015, Andy served as President of the Nevada Policy Research Institute, a think tank that promotes market-oriented reforms and solutions to Nevada’s public-policy challenges. Among the organization’s priority areas during Andy’s tenure were the promotion of responsible tax and budgetary policies, choice-based education reforms, and enhanced citizen access to information on government spending.
From 2020-2022, Andy represented Assembly District 37 in the Nevada Legislature. He served on the Assembly committees on Government Affairs, Health and Human Services, and Legislative Operations and Elections. During the 2021 Legislative Session, Andy introduced several bills designed to increase government efficiency, accountability, and transparency.
For his work during the 2021 Session, Andy was named the Policy Champion of the Year by the Nevada chapter of Americans for Prosperity, and he was the Nevada Assembly’s recipient of the Guardian of Small Business Award from the National Federation of Independent Business.
In addition to serving the people of Nevada, Andy’s passions include travel, the acoustic guitar, exercise, classic movies, baseball, cigars, and studying American and world history.
A native of Massachusetts and a graduate of Boston University, Andy has lived in Nevada since 2006. He and his wife, Valerie, live in Las Vegas.
The date of the event is Saturday, May 18, 2024. The champagne reception starts at 5:30 pm. Dinner begins at 6:15 pm.
YOWZA! That’s a mouthful, isn’t it?
But remember, I didn’t really write most of it. I simply copy-and-pasted information found online. The only real time-consuming part of this was researching the organization’s and the keynote speaker’s websites.
It took ChatGPT 4 less than a minute to return the following…
Join Us for an Unforgettable Evening at the “Spring Fling” Fundraising Dinner Hosted by Nevada Wins PAC
🌟 Where Passion Meets Purpose: The Stirling Club Gala 🌟
This spring, step into the elegant surroundings of the exclusive Stirling Club for an evening that promises not only to enchant but to empower. Nevada Wins PAC invites you to the “Spring Fling” Fundraising Dinner—an event designed for those who are dedicated to steering Nevada towards a prosperous, conservative future.
Date: Saturday, May 18, 2024
Champagne Reception: 5:30 PM
Dinner: 6:15 PM
Tickets:
-
- Individual: $350
- Table of Ten: $2,500
Special Guest and Keynote Speaker: Andy Matthews, Nevada State Controller
Andy Matthews, a steadfast advocate for fiscal responsibility and transparent governance, will share insights from his illustrious career in the public-policy arena. His leadership has shaped significant reforms, earning him accolades such as the Policy Champion of the Year and the Guardian of Small Business Award. Don’t miss the chance to hear from a visionary who continues to impact Nevada’s legislative landscape profoundly.
Why Attend?
-
- Impact: Every ticket purchased directly supports the groundbreaking efforts of Nevada Wins PAC. From funding our innovative electioneering strategies to empowering our paid intern workforce, your participation is an investment in Nevada’s conservative future.
- Engagement: Mingle with like-minded individuals, business leaders, and influential figures in an atmosphere of shared goals and visions for our state.
- Education: Learn about critical issues affecting our state as we discuss strategies and initiatives to turn Nevada’s legislature from blue to red.
- Enjoyment: Savor a sumptuous dinner, indulge in a sparkling champagne reception, and participate in a silent auction filled with exclusive items.
About Nevada Wins PAC:
Formed by a group of visionary businessmen and businesswomen, Nevada Wins PAC focuses on key races and legislative agendas to align state governance with the values of conservative Nevadans. Utilizing advanced tools like the i360 system and a robust intern program, the PAC has consistently achieved and surpassed its goals, proving the effectiveness of its initiatives over multiple election cycles.
Location: The prestigious Stirling Club promises an ambiance of exclusivity and luxury, providing the perfect backdrop for an evening of high stakes and higher aspirations.
Reserve Your Seat Today!
Spaces are limited, and the opportunity to make a difference is vast. Secure your spot at this pivotal event where your support can lead to transformative changes in Nevada’s political landscape. Join us, and let’s celebrate and champion the conservative cause together.
Nevada Wins PAC: Turning Vision into Victory! 🏆
VUNDERBAR!
Now, which do you think is more likely to sell tickets – the simple event flyer or this sales pitch?
But I still wasn’t 100% satisfied. To boost the value of the evening for such a high-ticket item, I wanted to improve the copy with additional focus on the exclusivity of the venue itself.
So I drafted a 288-word follow-up prompt asking ChatGPT 4 to “enhance” the copy with additional focus on the Stirling Club – which I pulled directly from the venue’s website.
Here’s the follow-up prompt I used…
Enhance. Focus on the social benefits of attending an event with like-minded people, the networking opportunities, the sharing of “war stories.”
Highlight the exclusivity and high quality of the Stirling Club venue based on this description of their facility:
Welcome to The Stirling Club, a beacon of luxury nestled in the heart of Las Vegas. Spanning an expansive 73,000 square feet, our venue stands as a testament to timeless elegance and modern sophistication. Conveniently situated near the Las Vegas Convention Center and the iconic Strip, we provide an array of both intimate and grand settings, accommodating gatherings from 25 to a grand scale of up to 1,000 guests.
Our dedicated Events Team is passionate about bringing your vision to life. Every event we host is a bespoke experience, tailored to the unique desires of our guests. Beyond dining, The Stirling Club offers a comprehensive suite of services, from entertainment booking to exquisitely curated floral arrangements. Our commitment is unwavering: to transform your dreams into reality with meticulous attention to detail and unmatched personalized service. Dive into the world of The Stirling Club, where every event is a masterpiece, and every moment is unforgettable.
At The Stirling Club, we guarantee a truly unique experience for any event you choose to celebrate with us. Immerse yourself in personalized service and indulge in the refined luxuries offered within our elegant venues.
At The Stirling Club, we offer a unique experience for any event you choose to celebrate with us. Benefit from personalized service and indulge in the refined luxuries available in our elegant venues.
Write in the conversational style, tone and tenor of marketing copywriter Eugene Schwartz and copywriter/author Dan Kennedy. Describe the elegance of the reception, dinner and event itself.
Again, in less than a minute ChatGPT 4 gave me this new-and-improved (but not lemon-scented) version…
You're Invited to an Evening of Elegance and Impact: The “Spring Fling” Fundraising Dinner at The Stirling Club
This May, immerse yourself in the exclusive charm of The Stirling Club, a sanctuary of sophistication and luxury in the heart of Las Vegas. Nevada Wins PAC proudly presents the “Spring Fling” Fundraising Dinner, an evening where influential conservatives gather to network, share insights, and forge the future of Nevada together.
Date: Saturday, May 18, 2024
Champagne Reception: 5:30 PM
Dinner: 6:15 PM
Reserve Your Exclusive Experience:
-
- Individual: $350
- Table of Ten: $2,500
Venue: The Stirling Club, a name synonymous with luxury, sprawls across 73,000 square feet of custom-tailored elegance. Located near the pulsing heart of the Las Vegas Strip, the club promises an environment where every detail caters to the discerning tastes of our guests. From the grand ballroom to the intimate garden settings, each space within The Stirling Club is meticulously designed to elevate every encounter and conversation.
Connect and Celebrate with Nevada’s Conservative Leaders
The evening begins with a sparkling champagne reception, where you’ll mingle among Nevada's elite—a confluence of business leaders, policymakers, and influential activists. As glasses clink, share your stories from the front lines of political engagement, recounting triumphs and strategizing for the battles ahead. The reception not only sets the stage for the evening but also forges alliances that could shape Nevada’s future.
A Dinner of Distinction
As the sun sets, you’ll be ushered into an opulent dining experience. Each course is crafted to perfection, reflecting The Stirling Club’s commitment to excellence. While savoring the culinary delights, engage in profound discussions with peers who are as passionate about conservative values as you are. It’s not just a meal; it’s an opportunity to fuel both body and mission with like-minded souls.
Keynote Speaker: Andy Matthews
Adding to the night’s prestige, Nevada State Controller Andy Matthews will deliver a keynote address. A veteran of policy and advocacy, Andy embodies the spirit of dedication required to drive real change. His insights into government efficiency and transparency will inspire and ignite a shared commitment to our cause.
Why Should You Attend?
-
- Networking: Connect with the movers and shakers in Nevada's conservative circles. Exchange ideas, share ‘war stories,' and build lasting relationships with those who are shaping the state’s future.
- Inspiration: Gain insights from leaders like Andy Matthews, who have turned conservative principles into effective action and policy.
- Luxury: Experience the unparalleled elegance of The Stirling Club, where every detail is fine-tuned to provide an unforgettable experience.
- Impact: Your attendance directly supports the groundbreaking work of Nevada Wins PAC, from mobilizing non-partisan voters to training the next generation of political leaders.
An Unforgettable Night Awaits
At The Stirling Club, every event is a masterpiece, crafted with an unwavering commitment to luxury and personal touch. Join us for an evening where your presence contributes to a larger vision—turning Nevada red with refined strategy and shared conservative values.
Spaces are limited. Reserve your seat today to ensure your part in this exclusive gathering of Nevada’s conservative elite. Let's raise a toast to our values, victories, and vision for the future!
Nevada Wins PAC: Together, We Create Victories. 🏆
WOW.
Now, if this was my event I still wouldn’t be 100% satisfied with it.
What I’d do is take the two versions and combine the best of both – maybe change a few words – add a little extra something here and there – and have a final version ready to post on the event webpage and email out to my list.
But that’s just simple editing, not writing this whole thing from scratch.
Now bear in mind, this was my FIRST attempt at using a longer, advanced prompt. I’m sure I’m going to get a LOT better as I get more experienced. And you will, too.
Oh, and wait’ll you learn how to design graphics, flyers, and invitations yourself using DALL-E, MidJourney, and other AI tools!
But as the lottery folks say, ya gotta play to win. Don’t wait. Get started learning and using this stuff TODAY