How to Go From Controversial to Compelling with Great Copy (EdTalks LIVE Ep 131 with Chuck Muth)
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Would you rather be popping champagne corks on election night … or crying in your …
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About the Doctor
My name is Chuck Muth and I’m known as “The Campaign Doctor.” Yes, I’ve given myself that illustrious name – which is driving some in the medical & higher …
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Blog
The Spring Fling AI Prompt
As noted in the May 2024 issue of Psephology Today, I decided to take a simple event invitation and write some effective sales copy using
Hot Tips on Putting “Cheeks in Seats” at Your Events
Tonight, the non-profit organization I run will hold its annual awards dinner featuring a pair of dueling piano players as entertainment. And this one has
Campaign Suicide: Are You Making this Mistake?
I was initially going to share this item only with paid subscribers to my monthly Psephology Today newsletter, however, it’s such an important point I
March Madness: What Candidates Can Learn from Yale Smoking Auburn
At my Campaign Boot Camps, I start out with Muth’s Truths #1… “It’s not the best candidate who wins, but the best campaign.” Which brings
Catching Lightning in a Bottle with Non-Voting Republicans
Business marketing and copywriting legend Dan Kennedy asks clients… “Why should I, your prospect, choose to do business with you versus any and every other
Protected: How Not to Get Burned by the Press
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