Short and sweet this week:
1.) A candidate’s name popped up on my radar screen. Someone I wanted to contact, learn more about…and possibly support. So I did what any other normal voter would do: I Googled her.
Found her campaign website. Dialed it up. Looked for contact information. Nothing. No phone number. No email address. Not even a “Contact” page, let alone a contact form.
Message to voters: If you can’t find me while I’m running for office, good luck finding me after I win. Not exactly a compelling argument.
2.) I’m hearing from reliable, informed sources that the ongoing supply chain and other problems are possibly creating a MAJOR supply problem for paper.
I don’t know who you’re using for your voter contact and/or fundraising mail program, but if a shortage develops over the next few weeks, that could pose a big problem for your campaign, especially candidates facing upcoming primaries.
Figure out what and how many mailers your campaign intends to send. Contact your printer. And order the paper for your mail projects NOW…even if you’re not yet ready to go to print. Sort of like reserving air time in advance for your radio and TV commercials.
Most candidates and consultants assume there won’t be a problem getting paper. Don’t assume. Imagine having a campaign plan to drop ten mailers in the weeks leading up to election day, raising the money needed to pay for them…and then being told, sorry, no paper.
What are you going to do then?