Direct response marketer and copywriting legend John Carlton recently shared his “Mother of All Shortcuts” to writing killer ads, including invitations to attend events…
“You MUST get straight to the point and deliver on the ‘who, what, where, why, when and how’ of the story. Just tattoo this checklist on your forearm:
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- Be clear on Who you are writing to.
- Explain What you’ve got.
- Say When the deadline is.
- There is always a “Where“, too, virtual or in the real world.
- Explain Why your message is worth listening to.
- Finally, tell me How to get this ball rolling.
“But wait. Let’s add one more ‘W’ to this list: Take a hint from the tabloid headlines and add some ‘WHOA!’ to your message. Make the reader take notice with a shocking twist that makes them think: ‘Whoa! What up with that? I GOTTA know more!’”
Too many campaigns and organizations create invitations that cover the basics, but most completely miss the “WHOA!” factor. Most read pretty much along these lines…
“This is your lucky day! Come to this boring political event and give me/us money.”
As often as not, the event ends up being a flop – sparsely attended and money lost rather than money raised. But it doesn’t have to be that way.
This month’s edition of Psephology Today may be the most valuable one I’ve ever written!
The tips, tricks, and secrets detailed – if implemented by you – could well be worth 100x the cost of an annual subscription. Or more. It includes…
- How my recent fundraising dinner sold out 160 seats three weeks before the event and raised a NET of $78,200 even though we actually only sold 15 individual tickets. (Talk about WHOA!)
- How I used ChatGPT4 to create the “WHOA!” factor for the event that got people saying, “I GOTTA know more!”
- The best place to meet prospective major donors and the “Old Bay seasoning” strategy I used to get a potential new donor to say, “WHOA! I GOTTA know more.” (Yes, he came to our dinner event)
- A simple but clever “WHOA!” way to spice up your silent and online auctions with a twist that will double, triple, or more the net proceeds you receive (this one floored me when I read about it)
- A step-by-step case study of how I used a 789-word “prompt” in ChatGPT – which was mostly just copy-and-pasted from various online sources – to create the “WHOA!” factor for another organization’s event (you can do the same for yours)
- The best “WHOA!” birthday “card” I ever received that’ll knock your socks off – and how you can use something similar in fundraising that none of your competitors are likely to even think of, let alone know how to produce
These strategies, tips, and tricks of the trade can be used by ANYBODY – if you know about them.
They’ll help pack your events and fill your bank account – if you use them.
Interested? Well, it’s gonna cost you…a buck.
If you’re not already a subscriber to Psephology Today, you can get a no-obligation, 30-day trial for just $1 – which includes a dozen invaluable Special Reports, all free with your trial subscription.
And even though May’s edition has already been mailed out, every new subscriber this month will automatically be sent a copy – which means attendance at your events will skyrocket and you’ll raise a ton more money than you are right now.
If that’s not worth a lousy dollar to you, then you’re either self-funding your campaign or might just be beyond help.
I can lead you to the water…but I can’t make you drink.
You can either get serious about raising more money…or you can keep bellyaching about how “unfair” it is that your opponent has outraised you.
Ball’s in your court. It’ll only cost you a buck. So what do you have to lose?