You can never learn “too much” in politics.
Like any other endeavor, it’s a lifetime learning experience. And while my focus when it comes to campaign training is on strategy and communications, there’s a whole lot more to running a winning campaign.
Unlike some others in this biz, I strongly encourage candidates to seek out training from reputable organizations other than my own. Like the Leadership Institute.
We’re not in competition. We’re allies pursuing the same goal: Elect more conservatives.
And LI covers a lot of topics that don’t fall in my wheelhouse. You can learn a LOT from them. And I still take refresher courses from LI. They’re that GOOD.
As Congressman Dan Crenshaw notes…
“I didn’t just take one or two Leadership Institute courses – I took seven! It was the Leadership Institute that made it possible for me to learn how to run a campaign, how to craft my message, how to speak effectively in public, and to handle the media. Above all – I learned how to win.”
With that in mind, LI has a 4-day Candidate & Campaign Management School coming up at their campus in Alexandria, Virginia next month. I can’t recommend it highly enough.
For more information, click here. While there, sign up to get their email updates and follow them on Twitter: @LeadershipInst.
And sticking with today’s theme of plugging the “competition,” Richard Perry and Jeff Schreifels inked a blog post recently on the “Four Things That All Donors Want.”
In summary, they are…
- They want to be known and treated as an individual
- They want to be treated as a partner
- They want you to tell them the truth
- They want you to report back on how their donation is making a difference
Sounds like common sense. But you’d be surprised how many candidates, campaigns and organizations drop the ball on one or more of these. Don’t be one of them.
To read the full blog post, click here.
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