When Newt Gingrich speaks, it’s probably a good idea to listen.
First, the man is a brilliant political strategist.
For the Millennials among us, Newt was the architect of the “Contract with America” back in 1994 – when he led an insurgent band of Republican candidates to win the majority in the U.S. House of Representatives for the first time in 40 years.
Only the Israelites wandered around the desert that long!
Secondly, the man is a brilliant campaign trainer.
His pioneering use of cassette tapes (remember them?) in the early 1990s taught candidates from coast-to-coast, up and down the ballot, the strategies and tactics necessary to win races.
It was through those tapes that I learned of Newt’s “Campaign Management College” in Washington, DC. I enrolled in 1996 and met Newt for the first time. And that experience inspired me to also become a campaign trainer and candidate development instructor.
So you can thank Newt for Campaign Hot Tips!
Now, the reason I bring this up is because I received a special gift from Newt on Father’s Day. He shared with me a new, five-page document outlining a “Contract”-like messaging strategy for the 2022 election cycle.
“This grew out of four years of research,” he wrote. “Let me know what you think of it.”
At the risk of being redundant, it’s brilliant.
This document provides a blueprint for capturing the “hearts and minds” of American voters, regardless of political affiliation, race, gender, religion or national origin.
“The American people realize,” Newt writes, “that virtually everything – from energy, to crime, to the border, to food, to education, and beyond – is simply not working.”
And like the ten points of the Contract with America, all of the issues/solutions he details have been poll-tested and garner over 70 percent support.
If you’re a candidate running for office this year, this document pretty much lays out an entire messaging strategy for just about any political office anywhere in America.
If you’re not sure what to talk about with voters – especially independent voters – well, this fixes that problem.
Now here’s the good news…
I emailed Newt and asked if he would mind if I shared “Restoring the America that Works with the Support of the New American Majority” with subscribers to Campaign Hot Tips. He replied…
“I would LOVE for you to share it.”
So click here if you’d like to read it.
Now here’s even better news…
Newt also wrote, “I am also open to doing a free Q&A by Zoom with your candidates if that would help.”
So read the document…and if you’d like to see such a Q&A with the Speaker, shoot an email to firstname.lastname@example.org and let me know. If there’s enough interest, I’ll set it up.