I just received an email with the subject line “The real battle.”
What’s it all about? I don’t know about you, but I have no idea. A political race. A new military effort in the Middle East. A diet debate. Tastes great vs. less filling.
Whatever it is, I don’t care. I have 137 other emails in my inbox. This one doesn’t give me a hint as to what it’s about or why I should care. Soooo…DE-LETE!
Don’t get cute with your subject lines. I know it reportedly worked for Barack Obama. You’re not Barack Obama. Tell ‘em in the subject line what you’re gonna tell ‘em.
How to Totally Screw Up an Event Invitation
I recently received a fundraising event invitation that included the identity of the host organization, the theme of the event, the date, the time, the cost and the location. Everything you need in a successful fundraising event invitation, right?
Winners Circle members learned this week what key element was missing from this invitation – a critical fundraising component missing from most campaign fundraising event invites, as well as fundraising letters. If you’re not a Winners Circle member, you’re probably making the same mistake without even knowing it.
For a free, two-month trial membership in the Winners Circle…as well as $461.94 worth of pure campaign fundraising information…go to: www.CampaignCash.us
Famous Last Words
“Tip (O’Neill) is a true pol. He can really like you personally while politically trying to beat your head in.” – Ronald Reagan
“Don’t wear a cowboy hat unless you are a cowboy.” – Copywriter Bob Bly