5 Email Design Mistakes to Avoid this Holiday Season
“To help you get noticed and stand out from the crowd this holiday season,” Ryan Pinkham of Constant Contact writes, “here are five design mistakes all nonprofits (including political campaigns) need to avoid” in their holiday and end-of-year fundraising emails…
1. Overwhelming readers with holiday cheer
2. Forgetting to use your photo album
3. Dragging on and on
4. Making it impossible to read on-the-go
5. Burying your call to action
Read more by clicking here
The Right Way to Deal with a Public Disaster
Political strategist extraordinaire Joe Gaylord is fond of saying, “The only law not broken in a campaign is Murphy’s Law.”
Indeed, while minor things will go wrong in every campaign, every now and then a campaign is faced with a real doozy! A DUI. Getting caught in an extra-marital affair. Bankruptcy. Slip of the tongue/major verbal gaffe.
But the campaign disaster need not sink your campaign. In fact, it’s often not the disaster that kills you, but your campaign’s response to the disaster.
On October 1, 2013 at around 8:00 a.m., a brand new Tesla – the electric car billed as “the safest car in America” – hit a piece of debris in the road and burst into flames. A video of the burning car hit the ‘net and went viral. Subsequently, Tesla’s stock dropped like a rock.
Now read how Tesla’s founder, chairman and CEO, Elon Musk, handled this PR disaster and turned it into an advantage. And while reading about it, think about the principles that were applied as they relate to how you should handle your own public disaster if, God forbid, your campaign hits a piece of debris on the campaign trail and bursts into flames.
5 Rules for Being an Unforgettable Gift Giver
Author, speaker and consultant Tom Searcy (Note: “author,” “speaker” and “consultant” are the top three ways to boost your credibility as an authority on the campaign trail) bills himself as “the foremost expert in large account sales.”
Searcy recently interviewed John Ruhlin, a speaker and best-selling author (again, credibility/authority) “who is considered to be the foremost expert on developing relationships with key executives.” And here are Ruhlin’s “5 Rules for Being an Unforgettable Gift Giver.”
1. If it’s not personalized, don’t bother
2. Woo the spouse
3. Avoid the noise
4. Follow the frequency
5. The best gift is a purple cow
Read the full details of these 5 rules by clicking here
And in case you didn’t make the connection, these rules apply to candidates and non-profit organizations as they relate to treating your own major donors well.