Good News for Conservative Republicans with Primaries
The latest Gallup Poll survey shows that 70 percent of Republicans identify themselves as conservatives while only 23 percent describe themselves as moderates, and 5 percent as liberals. And in GOP primaries, that conservative margin is clearly far greater.
No wonder so many under-funded underdog tea party candidates are knocking off well-funded moderate incumbents. Click here to read the full Gallup results.
But I Don’t Like Spam!
There are services out there promising candidates that they can match the voter file for your district with the voters’ email addresses for very little money. This sounds GREAT, doesn’t it? Except…
Even though the CAN-SPAM law doesn’t apply to political campaigns, ISPs couldn’t care less. If you mail to a rented or purchased email list, you could very well end up having your campaign blacklisted. And that means your campaign could end up being blocked from sending out ANY emails, even to your closest supporters, donors and volunteers.
Read more here in “Reality Check: Spamming Doesn’t Pay”
4 Tips that can Help Land Corporate Donations
The following hot tips won’t help you if your campaign is prohibited by law from accepting corporate donations, but otherwise – or if you’re running non-profit organization or PAC that can accept corporate donations – check out these suggestions from Software Advice‘s Robert Bellovin for developing long-lasting relationships with corporate donors. Click here
Five Rules for Thanking Donors
- Thank your donors as soon as possible
- A receipt is not a thank you
- One thank you is not enough
- Don’t forget other donation sources
- Make sure your “thank you” is sincere and memorable
Source: Non-Profit Marketing Blog
300 Email Subject Lines
Steve MacLaughlin of Non-Profit Engage takes an in-depth look at emails sent out by scores of organizations asking for end-of-year donations. He reports on which days and at what times, as well as how often emails were sent out last month.
But the best part of the blog post is his list of 300 email subject lines which, even though we’re no longer at the end of the year, will still give you some great ideas for subject lines to use for your campaign…especially when you bump up against critical fundraising reporting deadlines.
Is Your Campaign Mobile Friendly?
Tom Belford of The Agitator reports that “all the media/digital monitoring services are now reporting that more than half of emails are opened with a mobile device,” so if your campaign is “not optimizing your digital presentations for mobile viewing, you’ll be leaving donations on the screen.”
“If a donor gets an email on their phone asking their support and the font is so small they can’t read it, or the donate button is too small to press, the organization is likely to lose that donor,” warns Amy Fecker of DonorDrive.