Campaign Doctor
How to get MORE votes, MORE Donors, MORE Volunteers & MORE Media Attention
In business, it’s a well-known and accepted fact that it’s a heckuva lot more expensive to get a new customer than to retain an existing customer. Ditto donors. And the best way to retain a donor …
Continue Reading about The Best Way to Double, or Triple (or More) Your Fundraising →
Let’s face it, you have to have a pretty healthy ego to run for public office. But like anything else in life, it can be taken to extremes - which could cost you on Election Day. Today’s advice …
Continue Reading about Don’t Let Your Ego Cost You Your Election →
That’s right…I said stop talking TO your donors. Start talking WITH your donors. Even better, LISTEN to them. But Kevin Gentry explains this better than me, so… Until next time. Onward and …
For those of you old enough to remember the hit sitcom “Cheers,” you’ll remember the episode where Norm was thrown into the role of corporate ax man, charged with the job of telling employees that …
Continue Reading about How to “Norm Peterson” Your Opponent →
It’s hard enough getting a potential donor to land on your “Contribution” page and read about all the reasons why he or she should donate to your campaign. So it’s counter-productive to include in the …
Continue Reading about Don’t Send Donor Prospects Down e-Rabbit Holes →
One of the more difficult marketing concepts to teach new candidates is the difference between talking about the “I haves” and instead focus on the “You gets.” Voters and donors don’t really much …
