Remember: Effective campaign messaging is about your voters, donors, and volunteers – not you.
In that spirit, here’s some timely advice from fundraising consultant Kevin Gentry…
“How many of your images feature your staff, your volunteers, your students, and your financial supporters? How many times do you show press conferences, symposiums, and cocktail receptions?
“Think about it. How, when you do this, does that make you any different than any other organization (or campaign)? Instead, consider the special category you own.
“If it's grassroots voter contact, you'll want to show activists persuading their neighbors to take some form of action.
“If it's a student journalism program, then consider portraying your students as journalists.
“If you focus on a particular public policy issue, then don't you want to create the imagery for the consequences associated with that policy?
“Yes, this is tough, challenging stuff. But trust me, it's among the steps necessary for building a powerhouse brand.”
I’ll add that you should pro-actively feature OTHER PEOPLE in your social media posts, not just yourself and your campaign staff.
To win a political campaign, your messaging and communications need to be about THEM, not YOU.
And if you “tag” them on Twitter, Facebook, etc., that will make it far more likely that they’ll share the post with their friends, family, neighbors, co-workers, etc.