I’m working with a new PAC focused on getting Republicans elected to the Legislature. And I was sent draft language for the PAC’s website to review.
Here’s how it read, though I removed the name of the PAC for demonstration purposes…
“The (PAC) will use hyper-targeted voter modeling and curated messaging to identify and sway unique voter universes in each of its targeted districts. With your help, we will make a tangible difference in Assembly races statewide and flip Democrat seats red.”
Voters – not to mention donors – don’t talk about “hyper-targeted voter modeling and curated messaging.” That’s just not the way regular people talk. It’s the way poli-sci graduates talk.
So I did a test. I dialed up the ChatGPT artificial intelligence program and entered the following prompt: “Pretend you’re Perry Belcher and rewrite this in his style” – followed by the copy shown above.
Here’s what came back…
“Hey there, fellow freedom warriors! The (PAC) Team is gearing up for an epic showdown, and we’re not messing around. We’ve got a game plan that’s as sharp as a cowboy’s spurs, and we’re ready to ride into those targeted districts with guns blazing!
“We’re not just throwing spaghetti at the wall and hoping it sticks. No siree! We’re diving deep into the political battlefield armed with hyper-targeted voter modeling. We’ve got our sights set on unique voter universes, and we’re not stopping until we’ve identified every single patriot who’s ready to join our cause.
“But we’re not just stopping at identification – oh no! We’ve got curated messaging that’s hotter than a Texas barbecue. We’re talking about messages that resonate, connect, and leave a lasting impression on our fellow Americans. It’s time to rally the troops and make our voices heard!
“Now, here’s where you come in. We need your help to make this mission a success. With your support, we’re not just making waves; we’re creating a tidal wave of change. We’re on a mission to turn those Assembly races red and flip those Democrat seats faster than you can say ‘freedom.’
“So, buckle up, partner! It’s time to join the (PAC) Team, and together, we’re going to make history in our great state. Let’s ride!”
FAR more conversational in the language of the average Joe. And more persuasive, too.
But maybe Perry’s writing style doesn’t float your boat. No problem. Just ask ChatGPT to write in the style of some other experienced, talented, and successful copywriter.
If you like edgy, you can’t go wrong asking AI to write in the style of Gary Halbertson, Dan Kennedy, Bill Glazer, John Carlton, Joe Sugarman, or Ed Rush.
Politically, you could also try Donald Trump.
For more traditional – yet still persuasive – copy, ask ChatGPT to write in the style of Claude Hopkins, David Ogilvy, John Caples, Robert Collier, Clayton Makepeace, Gary Bencivenga or Eugene Schwartz.
Politically, you could also try Ronald Reagan.
Other than Trump and Reagan, you may not recognize many, if any, of the other names. But trust me, ChatGPT will. All are world-class copywriters.
I know this because I’ve been studying marketing more than politics for the last 20+ years, which most political consultants can’t say. They’re still rooted in communicating the way they were taught by their poli-sci professors – if they’ve been taught about copywriting at all.
And, of course, you don’t have to use the AI language verbatim. I often run multiple queries in the style of multiple copywriters and then pick-and-choose various sections I like.
By the way, you can also use this AI tool for your bio, your “Why I’m Running” statement, your position on issues, blog posts, social media posts, op-eds, etc.
If you’re new to the AI world and don’t consider yourself a tech geek, I feel your pain. I’m a card-carrying technotroglodyte myself. So I wrote a special report on how ANYONE can get started using ChatGPT for their campaigns.
It comes free with your $1 trial subscription to my monthly print newsletter, Psephology Today. When you sign up, the report will automatically be forwarded to you. For details, click here.