Take solace, first-time candidates. If a multi-million dollar presidential campaign of a sitting United States Senator can be this bad, you’ve got nothing to be ashamed of!

But neither should you be guilty of the same cardinal sin as Marco Rubio.

I’m talking about you talking about you instead of talking about the voters, donors and volunteers you’re trying to attract to “your” campaign. “Your” campaign should be about them, not you. You should be talking about them and how they’ll benefit from you representing them, not about how great you are.

Like what Marco did in this latest press release I received this morning…

Marco 1

Unbelievably, not only did Marco make this all about Marco, but Marco somehow found a way to use Marco’s own name TWICE in one, short 9-word headline.

And they say TRUMP’S got an ego?!!

I’ve got nothing against Marco, especially since he used to live right here in my adopted home town of Las Vegas. But this kind of self-centered campaign messaging is just inexcusable. Don’t do it!

Protect yourself by using my not-yet-patented the Red Pen/Blue Pen Test…

For every press release, mailer, blog post or speech, go through and circle every reference to yourself in red and every reference to your audience in blue. When finished, if you’re seeing red, you need to re-write.

Here’s what Marco’s press release looks like after taking the Red Pen/Blue Pen test…

Marco 2

That’s 15 references to Marco and just two to his audience…and those references were only included in a FUNDRAISING PITCH!

I mean, it just doesn’t get much worse than this. However…

My friend Grover Norquist of Americans for Tax Reform is fond of saying, “No one’s life is a complete waste. Some people serve as bad examples.

The same can be said of this press release

Until next time. Onward and rightward…

Dr. Chuck Muth, PsD
Professor of Psephology (homeschooled)
Helping Conservatives Get More Votes, More Donors, More Volunteers & More Media