A GOP presidential campaign (the name is being withheld to protect the guilty) sent out this desperate fundraising email appeal earlier today…
“This is the email I really hoped I wouldn’t have to write. You see, I just received an update from my campaign manager — the news is not good. Let me be blunt: We are dangerously close to falling behind our November fundraising target, and I have less than 15 hours to turn it around.”
Indeed, we are such good friends that the candidate calls me “friend” rather than my, you know, actual name!
Anyway, this is such a stale cookie-cutter ploy that it could have come from almost any campaign for any office at any level in any state. Indeed, compare it to this one from the finance director of Democrat congressional candidate Erin Bilbray sent out way back on March 31, 2014…
“I’ll be brief. I just left a meeting with Erin, and I let her know with just 14 hours to go before our first fundraising deadline of the year we’re $5,437.14 away from hitting our crucial goal.”
Now, maybe these kinds of desperate email appeals work. But personally, I think they’re an insult to the intelligence of the candidate’s supporters.
Then again, maybe that’s just me.
What they’re saying…
“Chuck, I do indeed enjoy all your campaign stuff. While the good Senator has been at this for a long time, it is always good to get some fresh tips!” – Barbara Grassley, wife of Iowa U.S. Sen. Chuck Grassley
“One word about the Campaign Hot Tips newsletter: FUN. When I open it my immediate reaction is a smile. This isn’t some painful thing to read/learn. I wish I had school books like this when I was in school. I would have paid attention.” – Jim Bieber, Bieber Communications, Southern California
“As a first time candidate, I have found your Campaign Hot Tips exceptionally helpful. The one thing that I have the least of in my campaign, is time. Your hot tips are full of information and they are a fast read. They take up very little of my time, but provide me with tools that I can use to win! And the best part is that the tips WORK!” – Phil Regeski
“Dr. Muth, I am a fan! Without your information I start feeling a little isolated and wondering if there are new ways to ‘get more donors’ that I’m missing for my clients. Thanks for the tips and insights.” – Sally A. Nungesser, Nungesser Consulting LLC, Baton Rouge, LA
“I’ve known Chuck Muth for over a decade. He has always given great insight and advice on what it takes to be a good candidate. The Campaign Doctor is an appropriate title for Chuck. He can identify what ails your campaign and he will always give you the right prescription to fix the problem.” – Gary Bernstein, Executive Producer, HoodworX Entertainment
“Politics is a tough game and Chuck Muth’s insightful approach shows you how to use fastballs, curves and sliders to win your election. He’s entertaining and spot on!” – Larry Walsh, Gardnerville, NV
“Regardless if you are a seasoned politician or a first-time candidate, an experienced political operative or a novice wanting to wade into the political arena, everybody young and old will benefit significantly from the information that Chuck Muth has to offer.” – Jerry Stacy, Reno, Nevada