Best of Campaign Hot Tips

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Best of Campaign Hot Tips

205 pages of strategies, tactics and campaign “hot tips” you won’t find anywhere else, including…

• The 3 immutable “Muth’s Truths” about political campaigns that every candidate should be warned about
• 10 Questions to ask yourself before deciding to run
• 20 Questions you better be able to answer before talking to donors or the media
• The dumbest advice you’ll get from “well-meaning” friends and family that you should ignore (unless losing is your ultimate goal)
• The one thing you should do in your car and bathroom to make you a better, more winnable candidate
• A serious WARNING about hiring campaign managers and consultants
• The only 3 things any candidate should do (if you’re doing more, you’re doing it wrong)
• What fishing and onion rings have to do with talking to voters
• The lethal threat posed by “time vampires” and how to best ward them off (no, it’s not a crucifix!)
• The most important person you should hire FIRST…unless you enjoy simmering in “hot water”
• The dumbest things you can do when buying your campaign domain name, and how to capitalize on the dumbest thing your opponent can possibly do
• The most important lesson every campaign needs to learn from the 2014 USA soccer team
• The best way to “stalk” political reporters and a “cheat sheet” for dealing with them
• The messaging disease that infects most candidates and how you can cure it with a little red and blue ink
• The simple, #1 thing you can do to convert a political speech that sucks into one people will actually like and remember (anybody can do this)
• Why every candidate should go to a time-share presentation (and no, it’s not for the trip to Disney!)
• An absolutely invaluable lesson you can learn from Harry Reid (yes, THAT Harry Reid)
• An absolutely invaluable lesson you can learn from a liberal hack blogger (remember this if you’re ever the victim of a royal screw-up)
• An absolutely invaluable lesson you can learn from an old encyclopedia salesman about why you should ignore voters when they answer the door (this will shock you…until you discover the reason)
• Why that expensive TV ad you and your consultant absolutely love is probably just money flushed down the john
• A simple “trick” to get your supporters to pay for a full-page campaign newspaper ad out of their own pockets
• The most “potent weapon of influence” every campaign needs to deploy when trying to win over voters and donors
• The #1 most important part of any email, blog post or fundraising letter that just about every campaign ignores (or does badly)
• How to play and WIN the “expectations game” (critically important if you’re going to debate your opponent)
• The #1 secret to getting gold-plated testimonials for your campaign (which are a bazillion times more valuable than a simple “endorsement”)
• How to plant tiny fundraising acorns that grow into giant fundraising oaks
• The #1 dumbest thing most campaigns do in putting out voter/donor “surveys” and what you should do instead
• The #1 rule you should always follow before “going negative” (unless you like getting hit in the head by boomerangs)
• 2 hot tips on graphic design for candidates who aren’t graphic designers
• 3 simple ways to raise more money for your campaign (and no, they don’t cost you anything)
• The right answer to the age-old question of how long your fundraising letters should be (hint: it’s not what your friends and family are telling you)
• A big mistake you’re probably making in fundraising letters…and a simple way to fix it (I was making this mistake myself; not anymore)
• Why a certain donor to six campaigns gave DOUBLE the amount to one of them – and the two words that made all the difference
• 6 hot tips for organizing a hassle-free photo op with VIPs
• Some absolutely killer tricks for delivering killer political speeches from Benjamin Netanyahu’s speechwriter
• A simple, sure-fire way to get people to read your blog and social media posts (most campaigns stink on ice at this)
• What you can learn about debate prep from late Sen. Fred Thompson – including a great “trap” you should be ready to set for your opponent
• An extensive list of examples of email subject lines that suck, as well as examples of how to do them right (“swipe” these!)