3 Quick Ways to Raise More Money at Your Next Event
“Fundraising events are a staple of non-profit development,” writes Joe Garecht of The Fundraising Authority. “Yet so many organizations that rely on events are consistently disappointed with the amount they raise through this method. Today, we present three quick tips for raising more money at your next fundraising event.”
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10 Must Have Elements for Campaign Websites
“At some point all your donors, partners, volunteers and every person interested in your nonprofit organization will set foot on your website, so you’d better be prepared,” warns Laura Iancu of 123ContactForm. “I bet you’ve seen awesome websites and terrible ones, so here is a list of essential elements that will set any website on the right path.”
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Results May Climb When You Make it Rhyme
“People remember and believe aphorisms like An apple a day keeps the doctor away or Haste makes waste much better than similar bits of folks wisdom that don't rhyme,” writes Jeff Brooks of Future Fundraising Now. “And that applies broadly across almost all types of discourse. Including fundraising.”
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3 Key Tactics for Small Campaigns to Supercharge Their Fundraising
“Sometimes it seems like larger non-profits (political campaigns) have all the advantages,” writes Joe Garecht of The Fundraising Authority. “The truth of the matter, though, is that many of the strategies used by large non-profits can be adapted for small organizations, where they are just as effective, if not more so.”
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Famous Last Words
“The first and most important ingredient is the issue. In fact, I believe that at least 40% of your chance of success or failure depends on what issue you select for your mailing. The list to which you mail, I would rank as 20% of your success or failure factor. The copy and appearance of your package will contribute as much as 15% to the success or failure; technique, including the use of an involvement device, 10%; the signer 5%; timing (and/or climate) 5%; and research 5%. If I have done my math right, this should add up to 100%.” – Bruce Eberle in “Political Direct Mail Fundraising”