[private] Men over the age of 50 are a high-value voter bloc. As older voters, they not only vote in comparatively higher percentages than younger voters, but they tend to be very influential with a number of other voters – including family members (especially voting-age children), friends, neighbors and co-workers.
They also tend to have more disposable income that could be used for donations if so inclined. Younger voters tend to have lower incomes, mortgages, expenses for raising children and tuition loans to repay.
So reaching this “Grumpy Old Men” (GOM) demographic with a campaign message that resonates should be a top priority objective for you.
With that in mind, copywriting expert Robert Bly has written a report titled, “10 Tips for Selling to the 50+ Male Market” that will help you develop a campaign messaging strategy that goes beyond mere political philosophy for this important voting group.
“Because GOM are a primary market for many products and services,” Bly writes, “you can increase response rates by tailoring your (sales) copy to the needs, desires, and concerns of the GOM market.”
To help you understand this market, Bly explains…
• WHY these grumpy old men are grumpy…and how you can use this information to “bond” with them
• Why you should explain to these voters how supporting you will help them “hold on to what he has – whether his nest egg and house, or his health and mobility.”
• How and why you should avoid “the common mistake of scaring the GOM with warnings about cancer and other illnesses he is going to get”…and what to tell them instead.
• Why your campaign should explain how voting for you will help “the GOM to live independently without help from family, friends, or the U.S. government.”
• How to target your message to appeal to the GOM’s sense of “entitlement.”
• A mistake to avoid if you are a non-GOM candidate trying to appeal to a GOM voter or donor.
• Some important design tips for written communications with GOM…including type size, font type, line spacing and background colors.
And much, much more. To read the full report, click here: www.marketing2goms.com [/private]