Words mean stuff.
Most conservative candidates fall into the trap of using words that appeal to a voter’s intellect when what they really need to do is tap into the electorate’s emotions.
The average voter – especially an “undecided” voter – is not ideological. They don’t vote on what a candidate says, does or believes…but how he or she makes them FEEL.
And if you don’t think changing just a few words can dramatically change how someone feels about you and your campaign, watch this amazingly powerful 2-minute video…
Is there anything you can change in your campaign to reach people on an entirely different and better level? I guarantee it.
Until next time. Onward and rightward…
Dr. Chuck Muth, PsD
Professor of Psephology (homeschooled)
Helping Conservatives Get More Votes, More Donors, More Volunteers & More Media