INSIDE THIS ISSUE
- How to vastly improve your campaign’s website/email designs – page 2
- A simple, inexpensive way to “deeply touch” your most important donors – page 4
- Why EVERY candidate should author their own book…and 2 simple books ANYONE can do – page 5
- 9 mistakes we make with email marketing – page 6
- 20 mistakes that will undermine your calls to action – page 10
- 7 things that make bad campaign videos bad – page 13
- How to mail your campaign flyer to every voter for FREE – page 14
- The “Roll of Stamps Test” – page 15
- A simple little speaking trick to immediately get your audience on your side – page 18
- Passing the “So What?” messaging test – page 19 [private]
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