Campaign Doctor
How to get MORE votes, MORE Donors, MORE Volunteers & MORE Media Attention
Let’s say your opponent, who is an incumbent, is criticizing you for being inexperienced. And let’s say your campaign decides to counter that criticism by maintaining you’re a fast learner. So …
Continue Reading about Forget Endorsements, Get These Instead →
Nothing, and I mean nothing, establishes authority and gravitas as strongly as possessing the title, “Author.” Nothing. And an autographed copy of your book is an absolutely great gift to donors …
Continue Reading about Don’t Just Read a Book, WRITE a Book! →
One of the most overused and useless things a candidate can say is, “I’m not a politician.” Yes, you are. If you are running for political office, by definition...you are a politician. And if …
Continue Reading about Stop Telling People You’re Not a Politician →
Here’s a blast from the past from the Psephology Today archives… MailChimp, a popular email delivery service, has done an extensive study on subject lines to determine what works and what doesn’t …
Continue Reading about Email Subject Lines that Work…and Don’t →
Here’s a blast from the past from the Psephology Today archives… In his best-selling book, Outliers: The Story of Success, author Malcolm Gladwell discusses the “10,000-Hour Rule” - that to reach …
Continue Reading about Hiring Campaign Consultants: The 10,000-Hour Rule →
Without doubt, Florida Gov. Ron DeSantis is a viable, credible candidate for President of the United States – much more so than the other non-Trump candidates currently in the GOP primary …
Continue Reading about Some Observations on DeSantis’ “Disaster” Rollout →
