Last August, I highly recommended reading “The Fundraiser’s Guide to Irresistible Communications: Real World, Field-Tested Strategies for Raising More Money” by fundraising expert Jeff Brooks.
Here’s what you’ll discover in its pages…
“Here it is: a book that reveals what really works in fundraising. Not academic theory or wishful thinking, but ways of communicating that are proven to motivate donors to give generously, wholeheartedly, and repeatedly.
“Drawing from decades of in-the-trenches fundraising experience, Jeff Brooks, one of America's top fundraising writers, takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages.
“This easy-to-read and entertaining book will help you skip years of learning curve and start writing, designing, and thinking like a seasoned fundraising pro on the very next project you tackle.
“Whether you're new to fundraising or a battle-scarred veteran, this book will be your go-to resource and will boost your confidence, your career, and your revenue.”
The bad news was that the book publisher had closed up shop and the book was no longer available for purchase.
The good news was that some of you wrote that you’d found used copies for sale on Amazon and eBay.
But the best news is that…the book is back in print from a new publisher! ($28)
Don’t wait even a second. Whip out your credit card and order it RIGHT NOW. If you need to raise money for your campaign or organization, it’ll be worth 100 times every penny you invest.
FAMOUS LAST WORDS
“Donors don’t want to solve a problem because it’s big. They want to solve it because it’s solvable. The fundraising that works is always about a sick baby. Or a father who couldn’t grow enough food for his family. Stories. … It’s one pelican, covered in sticky tar and flopping along the beach, that galvanizes response to an oil spill. Not the reports of millions of gallons of oil churning into the ocean.” – Jeff Brooks, “The Fundraiser’s Guide to Irresistible Communications” (page 38)