Vincent Harris is a bona-fide political social media guru who has worked on some of the top GOP campaigns in the nation over the past couple of election cycles. So when he writes about what Republicans need to do to approach digital parity with Obama’s operation, you maybe should sit up and take notice.
Here’s an excerpt from Harris’ recent column in the Daily Caller…
“All of the articles on Obama’s data operation have driven candidates and campaign staff into a frenzy, bringing rise to charlatan “data scientists” who are hardly qualified to run a phone bank. Republican operatives are expecting to go from sitting in the dugout to hitting home runs without wanting to actually play ball.
“Campaigns looking to replicate the success of President Obama’s operation should begin with using a centralized database that tracks every type of voter contact in one location. Yes, it’s new. Yes, there’s some learning involved, but if we want to move the Republican party forward we are all going to have to step outside of our comfort zone.
“Television is important and has its place in a campaign but Republicans cannot afford to continue pushing the facts aside to benefit friendly relationships at the expense of winning elections.”