Email marketing expert Tamara Gielen has put together a quick little slide show outlining 7 reasons why folks who signed up to receive your emails may not be responding, including your fundraising appeals:
1. They didn't receive it.
2. They don't know you.
3. They don't see why they should open it.
4. They don't see what's in it for them.
5. They don't know what to do next.
6. The landing page is not optimized for conversion.
7. The offer is not relevant.
Click here to review the full presentation.