Words mean stuff

Most conservative candidates fall into the trap of using words that appeal to a voter’s intellect when what they really need to do is tap into the electorate’s emotions

The average voter – especially an “undecided” voter – is not ideological.  They don’t vote on what a candidate says, does or believes…but how he or she makes them FEEL

And if you don’t think changing just a few words can dramatically change how someone feels about you and your campaign, watch this amazingly powerful 2-minute video…

Is there anything you can change in your campaign to reach people on an entirely different and better level?  I guarantee it

Until next time.  Onward and rightward…

Dr. Chuck Muth, PsD
Professor of Psephology (homeschooled)
Helping Conservatives Get More Votes, More Donors, More Volunteers & More Media