Prescriptions (blog)

Q&A “House Call” with Bert Gall

Q&A “House Call” with Bert Gall

It’s brick-and-mortar restaurants vs. mobile food trucks – with some government officials (unconstitutionally) jumping into the fray, usually on the side of the brick-and-mortar folks. In this interview, Chuck Muth speaks with Bert Gall, senior attorney for the Institute for Justice which has been fighting on the side of the food truck guys for a number of […]

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Listen Up!

Listen Up!

I will say it and repeat it ‘til I’m blue in the face: God gave you two ears and one mouth; you, as a candidate, should use them in the same proportion on the campaign trail…as Kevin Gentry reminds us in today’s featured “hot tip.” What makes for a successful donor visit? By Kevin Gentry […]

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Like it or Not, Celebrity Sells

Like it or Not, Celebrity Sells

I make no value judgment here; only pointing out reality: In America today, celebrity sells. If you don’t believe me, just turn on any radio or TV station and see how many celebrities – including a LOT of washed-up/has-been celebrities – are hawking products and services these days. Madison Avenue clearly understands the value of marketing […]

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Stupid Voters

Stupid Voters

Since today is Harry Potter’s birthday and my daughter wants me to help her brew up some butter-beer, here’s just a quick little hit from Seth Godin about those dumb voters who just haven’t gotten behind your campaign yet: “It might be that your audience isn’t smart enough, caring enough, attentive enough, with-it enough or […]

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[Members Only] Q&A “House Call” with Jim Bieber

[Members Only] Q&A “House Call” with Jim Bieber

This Q&A “House Call” with Jim Bieber on voter contact mail is available only to Winner’s Circle members. Members must log in to access this interview. If you are not a Winner’s Circle member, click on the Winner’s Circle tab at on the menu bar for a special trial offer. [private] TRANSCRIPT CHUCK MUTH: Hello, […]

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[Members Only] Q&A “House Call” with Joe Giardiello

[Members Only] Q&A “House Call” with Joe Giardiello

This Q&A “House Call” with Joe Giardiello on the “dark art” of opposition research in campaigns is available only to Winner’s Circle members.  Members must log in to access this interview.  If you are not a Winner’s Circle member, click on the Winner’s Circle tab at on the menu bar for a special trial offer. [private] [/private]

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A Special Friday the 13th Message about Campaign Emails

A Special Friday the 13th Message about Campaign Emails

Facebook and Twitter are nice, but the #1 way to communicate quickly and inexpensively to your identified supporter universe remains, and will remain for the foreseeable future, email. Campaign emails and e-newsletters, however, need to find an appropriate balance in a couple of ways. First, you don’t want to mail too often, because the information […]

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Tag 57 is Back!

Tag 57 is Back!

Our good friend Jim Bieber of Bieber Communications sent word of this important development for campaigns: “Hey, Chuck. The Post Office reversed its self Monday and returned to its policy of allowing PACs and other advocacy groups to utilize “Red Tags” that expedites mail processing similar to first class mail while still allowing bulk postal […]

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[Members Only] Psephology Today: June 2012

[Members Only] Psephology Today: June 2012

INSIDE THIS ISSUE How to vastly improve your campaign’s website/email designs – page 2 A simple, inexpensive way to “deeply touch” your most important donors – page 4 Why EVERY candidate should author their own book…and 2 simple books ANYONE can do – page 5 9 mistakes we make with email marketing – page 6 […]

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Don’t Give a Speech; Tell a Story

Don’t Give a Speech; Tell a Story

I’m in Washington, DC at Campaigns & Elections’ annual “Art of Political Campaigning” conference and will be speaking on “Winning Nonpartisan Local, State and Judicial Elections” later this afternoon. And one of the points I’ll stress is for candidates to stop talking about themselves and start talking about the voters, regardless of what office they’re […]

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