Prescriptions (blog)

The Only Three Things a Candidate Should Do

The Only Three Things a Candidate Should Do

In an ideal campaign, the candidate should do three things and only three things: (1) Ask for votes. (2) Ask for money. (3) Ask for volunteers. And not necessarily in that order. The candidate’s job isn’t to manage the voter database. It’s not to design and update the campaign website. It’s not to organize a […]

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The Most Important Person Every Candidate Must Hire

The Most Important Person Every Candidate Must Hire

Chris Ingram is the president and founder of 411 Communications a corporate and political communications firm, and publisher of Irreverent View, a conservative blog on Florida politics. He is a frequent pundit on Fox News and CNN, and has written opinion columns for the Washington Times, UPI, and National Review online. In his column today, […]

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Everybody Hates Robo-Calls, Right?

Everybody Hates Robo-Calls, Right?

Ask *anybody* and they’ll tell you that everybody hates negative campaigning. But hate it or not, it works. So it’ll remain part of our political campaigns no matter what people say. A similar sentiment exists about “robocalling” – automated, recorded phone calls. But again, robocalling – when done CORRECTLY – works, and is often the […]

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To Roll with a Poll or Not Roll with a Poll, That is the Question

To Roll with a Poll or Not Roll with a Poll, That is the Question

It seems not a day (hour?) goes by without somebody releasing poll results on something in the political world, especially during this presidential election season. But for many – if not most – campaigns, paying for a poll could be a very expensive mistake. John Nienstedt is President & CEO of Competitive Edge Research and […]

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Hello, Mr. Donor…Can You Hear Me Now?

Hello, Mr. Donor…Can You Hear Me Now?

Kevin Gentry is regarded by many in the “biz” as THE best high-dollar/major donor copywriter in the country today. Indeed, from 1991 to 1997, Kevin served as Executive Vice President of the Leadership Institute, where he supervised a fundraising program that took annual revenue from $1 million to over $6 million. In fact, Kevin is […]

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When Dumpster Diving for Dirt, Get Mean!

When Dumpster Diving for Dirt, Get Mean!

Joe Giardiello is a longtime practitioner of campaign opposition research…a profession usually associated with “dumpster diving” and meetings in dimly lit garages. Joe completely knows and accepts this reality, telling me he “generally tells women in bars that he clubs baby seals for a living. They seem to accept that more amicably.” Wicked sense of […]

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Blogger/Activist Training Seminar in Las Vegas

Blogger/Activist Training Seminar in Las Vegas

The Franklin Center for Government & Public Integrity will provide a full day of in-depth training to equip citizens with the tools and skills to become a more effective activist in Las Vegas on Saturday, January 14. The seminar will include a closing workshop that I’ll be doing personally on “How to Use the Internet to Make […]

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Don’t Just Give the Facts, Tell a Story

Don’t Just Give the Facts, Tell a Story

Nancy Bocskor is a bona fide international communications and fundraising guru, and author of “Go Fish: How to Catch (and Keep) Contributors.” In her Christmas newsletter, Nancy highlighted something every good marketing expert knows (and every winning candidate needs to learn!): The power of the presentation is in the story. Indeed, telling the story about […]

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It’s the Headline, Stupid!

It’s the Headline, Stupid!

If you’ve spent anytime whatsoever reading and learning effective copywriting – whether in business or politics – you know that the most important aspect of any communication (fundraising letter, press release, op/ed, etc.) is the headline. Very FEW candidates have any idea how important pre-headlines and headlines, followed by a powerful opening sentence, are to […]

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Buy Your Domain Name NOW…or Else!

Buy Your Domain Name NOW…or Else!

In campaign training workshops on communications that I’ve conducted for over a dozen years now, I always stress how important it is to buy your “name” as a domain name ASAP. In other words, if you’re name is Chuck Muth, you want to buy www.ChuckMuth.com Because if you don’t, your opponent might.  And then what […]

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