Prescriptions (blog)

Lesson from Trump ’16: How to Put “Soul” into Your Campaign

Lesson from Trump ’16: How to Put “Soul” into Your Campaign

Over a year ago I wrote… “The thing the ‘experts’ are missing is that Donald Trump is not running a political campaign; he’s running a marketing campaign. He’s not telling them what they want to hear; he’s making them feel the way they want to feel.” My friend and veteran political strategist Rich Galen has […]

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Emails that Suck: From: [Unknown]. Subject: [Unknown]

Emails that Suck: From: [Unknown]. Subject: [Unknown]

On Thursday night an email landed in my box.  It was from “Major General Bob Dees (U.S. Army, Ret.),” who I’d never heard of before and didn’t know from Adam. His subject line was: “Tonight, America saw a leader.” Turns out it was from one of the GOP presidential campaigns (name withheld to protect the […]

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Everybody Hates Robo-Calls, Right? Wrong…

Everybody Hates Robo-Calls, Right?  Wrong…

To robo-call or not to robo-call, that is the question. If you ask the typical man-on-the-street he’ll likely tell you he hates robo-calls, and will tell you that everybody else hates them, too. Except… A lot of people who supposedly hate them respond to them…at least when it comes to political robo-calls asking who they […]

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Warning: Don’t Leave the Fate of Your Campaign in the Hands of Mark Zuckerberg

Warning: Don’t Leave the Fate of Your Campaign in the Hands of Mark Zuckerberg

For those of you still living under an e-rock, Mark Zuckerberg is the founder of Facebook, which has developed into THE social media platform of choice for millions and millions of voters.  As such, a number of candidates are opting to use Facebook for their official campaign website. DON’T…DO…IT! My friend Jameson Campaigne, a longtime […]

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Have You Received One of These Shameless, Pathetic, Desperate, Cookie-Cutter Appeals?

Have You Received One of These Shameless, Pathetic, Desperate, Cookie-Cutter Appeals?

A GOP presidential campaign (the name is being withheld to protect the guilty) sent out this desperate fundraising email appeal earlier today… “This is the email I really hoped I wouldn’t have to write.  You see, I just received an update from my campaign manager — the news is not good.  Let me be blunt: […]

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[PODCAST] Why Every Campaign Should Get a “Dot-Vote” Domain Name

[PODCAST] Why Every Campaign Should Get a “Dot-Vote” Domain Name

Campaign Hot Tips interview with Chuck Warren Why candidates/campaigns need to worry about cybersquatting and how acquiring a dotVote/dotVoto domain name will protect you Chuck Warren is a managing director in Silver Bullet, LLC (www.silverbulletllc.com), public affairs, crisis communication and initiative qualification company. Mr. Warren has worked for major law firms, municipalities, developers, organizations and […]

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This Amazing Video Shows the Power of Using the Right Words

This Amazing Video Shows the Power of Using the Right Words

Words mean stuff Most conservative candidates fall into the trap of using words that appeal to a voter’s intellect when what they really need to do is tap into the electorate’s emotions The average voter – especially an “undecided” voter – is not ideological.  They don’t vote on what a candidate says, does or believes…but […]

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Even if you hate Donald Trump, candidates better read this…

Even if you hate Donald Trump, candidates better read this…

Campaigns are marketing. And marketing is psychology. That’s why I have an entire bookshelf in my office stocked with direct response marketing books, and include “Influence: The Psychology of Persuasion” as required reading for all of my campaign coaching and consulting clients. As such, I immediately understood the attraction to Donald Trump when his GOP […]

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I hate to keep picking on Marco, however…

I hate to keep picking on Marco, however…

Take solace, first-time candidates. If a multi-million dollar presidential campaign of a sitting United States Senator can be this bad, you’ve got nothing to be ashamed of! But neither should you be guilty of the same cardinal sin as Marco Rubio. I’m talking about you talking about you instead of talking about the voters, donors […]

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Fast Start Fundraising: August 9, 2014

Fast Start Fundraising: August 9, 2014

Road Warrior Because of an extensive week-plus of travel, this issue of Fast Start Fundraising is only going to include one item – but boy, is it a doozy. First, real quick about the trip(s)… First, I spent four days last weekend in Los Angeles attending James Malinchak’s boot camp on public speaking, book-writing and […]

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