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In it, you’ll discover…

  • The most important thing to know about fundraising…and it’s “not necessarily about fundraising”
  • The 7 primary ways to raise money for your campaign or organization – and which is #1 (the answer might surprise you)
  • When it comes to fundraising, here’s the #1 thing “that separates a good candidate from a bad candidate”
  • The 4 key motivations that cause people to give to your campaign or cause – and how to leverage each of them
  • A secret little tip that will help ANYONE (yes, even you!) overcome any uncomfortable feelings about asking for money
  • The secret to where “the real money is” for any fundraising operation
  • Why it’s more important to be able to take online donations for small campaigns than big campaigns – and how smaller campaigns are missing this big opportunity
  • The three primary ways to accept online contributions, how much they’ll cost your campaign, and the pros-and-cons of each
  • Why the simplest, best-known way to take online contributions may be the worst thing you can do

  • One of the biggest mistakes local candidates make when starting up their fundraising operation – and how you can avoid it
  • How to maximize your fundraising potential if you’re lucky enough to run against a candidate who’s “done some crazy stuff”
  • How much of your own money, if any, should you invest in your campaign – and why
  • The biggest strategic mistake of candidates who don’t know how to run an effective campaign – and why you must avoid this trap at all costs
  • The two inseparable aspects of prospective donor motivation – and why confusing one with the other will kill your fundraising ability
  • The exact ration of time you should devote to fundraising based on which of these four points you are in your campaign
  • The biggest mistake people make with fundraising events, and the absolute, full-proof best way to avoid it
  • Who the most important people you need for a highly successful fundraising event – and it’s not the donors!
  • How making one little, no-cost addition to your event can quadruple your revenue with absolutely zero risk to you whatsoever
  • How to best protect yourself from making a campaign finance mistake that could get you into both legal and political trouble
  • And much, much more…

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