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Even if you hate Donald Trump, candidates better read this…

Even if you hate Donald Trump, candidates better read this…

Campaigns are marketing. And marketing is psychology. That’s why I have an entire bookshelf in my office stocked with direct response marketing books, and include “Influence: The Psychology of Persuasion” as required reading for all of my campaign coaching and consulting clients. As such, I immediately understood the attraction to Donald Trump when his GOP […]

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I hate to keep picking on Marco, however…

I hate to keep picking on Marco, however…

Take solace, first-time candidates. If a multi-million dollar presidential campaign of a sitting United States Senator can be this bad, you’ve got nothing to be ashamed of! But neither should you be guilty of the same cardinal sin as Marco Rubio. I’m talking about you talking about you instead of talking about the voters, donors […]

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Fast Start Fundraising: August 9, 2014

Fast Start Fundraising: August 9, 2014

Road Warrior Because of an extensive week-plus of travel, this issue of Fast Start Fundraising is only going to include one item – but boy, is it a doozy. First, real quick about the trip(s)… First, I spent four days last weekend in Los Angeles attending James Malinchak’s boot camp on public speaking, book-writing and […]

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Fast Start Fundraising: August 2, 2014

Fast Start Fundraising: August 2, 2014

You and your donors: Who’s the sidekick? Jeff Brooks of the Future Fundraising Now blog highlights the mindset your campaign or organization must possess if you truly want to be successful at fundraising… Do you think of your donors as heroes? How about as superheroes? The 101fundraising blog has some suggestions at “Treat donors like […]

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Fast Start Fundraising: July 26, 2014

Fast Start Fundraising: July 26, 2014

3 Quick Ways to Raise More Money at Your Next Event “Fundraising events are a staple of non-profit development,” writes Joe Garecht of The Fundraising Authority.  “Yet so many organizations that rely on events are consistently disappointed with the amount they raise through this method.  Today, we present three quick tips for raising more money […]

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Fast-Start Fundraising: July 19, 2014

Fast-Start Fundraising: July 19, 2014

The 4 Questions You Need to Ask to See if Your Fundraising is on the Right Track “If you’re wondering whether or not your fundraising is headed in the right direction, I’ve got news for you: healthy development programs require a lot more than just steadily increasing revenue,” writes Joe Garecht at The Fundraising Authority. […]

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Fast Start Fundraising: July 12, 2014

Fast Start Fundraising: July 12, 2014

Mixing New Fundraising Tools with the Old “What I don’t like,” writes Pamela Barden in Fundraising Success Magazine, “is fundraising programs that don’t raise funds and the attitude that it has to be ‘either/or’ when it comes to things like email and direct mail or social media and newsletters. I much prefer ‘both/and.’ “Conversely, you […]

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Fast Start Fundraising: July 5, 2014

Fast Start Fundraising: July 5, 2014

7 Secrets of Successful Fundraising There’s actually nothing remotely mysterious about the practice of fundraising,” blogs fundraiser Tobin Aldrich, “but if you’ll accept the rhetorical flourish, here are my secrets for how to be successful in all types of fundraising.” Believe in the cause Take the long view Have a plan Focus on what’s important […]

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Fast Start Fundraising: June 28, 2014

Fast Start Fundraising: June 28, 2014

How to Write Sales Copy Like a Pro (Even if you’re a rookie) Whether you are writing your own fundraising letters or having someone else do it for you, here’s a simple formula structure to make sure it’s being written correctly and effectively, courtesy of copywriter Julie Boswell… STEP 1 – Point out who your […]

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Campaign Hot Tips: June 2, 2014

Campaign Hot Tips: June 2, 2014

Good News, Bad News, Good News, Better News As we enter the dog days of summer campaigning, I’m making a bit of a change in my publishing operation. The good news is I’m going to be publishing Campaign Hot Tips (almost) daily, Monday through Friday, starting today. The bad news is starting today Campaign Hot […]

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