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Let’s say your opponent, who is an incumbent, is criticizing you for being inexperienced.  And let’s say your campaign decides to counter that criticism by maintaining you’re a fast learner.  So …

Continue Reading about Forget Endorsements, Get These Instead →

Nothing, and I mean nothing, establishes authority and gravitas as strongly as possessing the title, “Author.”  Nothing. And an autographed copy of your book is an absolutely great gift to donors …

Continue Reading about Don’t Just Read a Book, WRITE a Book! →

One of the most overused and useless things a candidate can say is, “I’m not a politician.” Yes, you are.  If you are running for political office, by definition...you are a politician.  And if …

Continue Reading about Stop Telling People You’re Not a Politician →

Here’s a blast from the past from the Psephology Today archives… MailChimp, a popular email delivery service, has done an extensive study on subject lines to determine what works and what doesn’t …

Continue Reading about Email Subject Lines that Work…and Don’t →

Here’s a blast from the past from the Psephology Today archives… In his best-selling book, Outliers: The Story of Success, author Malcolm Gladwell discusses the “10,000-Hour Rule” - that to reach …

Continue Reading about Hiring Campaign Consultants: The 10,000-Hour Rule →

Without doubt, Florida Gov. Ron DeSantis is a viable, credible candidate for President of the United States – much more so than the other non-Trump candidates currently in the GOP primary …

Continue Reading about Some Observations on DeSantis’ “Disaster” Rollout →