Category Archives for Blog

Campaign Slogans that Suck

Campaign Slogans that Suck

I’ve written before about how much I detest cookie-cutter campaign slogans that are completely meaningless, if not totally inane. But this one noticed by Campaign Hot Tips subscriber Tonya Dale of California really takes the cake:           “Stand for the Future.” What makes this one particularly bad/worse than others? Check out the candidate’s last name: Sharon […]

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Why Your Email Subscribers Aren’t Giving You Money

Why Your Email Subscribers Aren’t Giving You Money

Email marketing expert Tamara Gielen has put together a quick little slide show outlining 7 reasons why folks who signed up to receive your emails may not be responding, including your fundraising appeals: 1. They didn’t receive it. 2. They don’t know you. 3. They don’t see why they should open it. 4. They don’t […]

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The Best Way to Double, or Triple (or More) Your Fundraising

The Best Way to Double, or Triple (or More) Your Fundraising

In business, it’s a well-known and accepted fact that it’s a heckuva lot more expensive to get a new customer than to retain an existing customer. Ditto donors. And the best way to retain a donor and have him or her give to you again…and again…and again is to thank them, thank well, and thank […]

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Don’t Let Your Ego Cost You Your Election

Don’t Let Your Ego Cost You Your Election

Let’s face it, you have to have a pretty healthy ego to run for public office. But like anything else in life, it can be taken to extremes – which could cost you on Election Day. Today’s advice from Robert Ringer was primarily directed at businessmen and entrepreneurs, but the sentiments certainly apply to political […]

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Stop Talking to Your Donors!

Stop Talking to Your Donors!

That’s right…I said stop talking TO your donors. Start talking WITH your donors. Even better, LISTEN to them. But Kevin Gentry explains this better than me, so… Until next time. Onward and rightward… Dr. Chuck Muth, PsD Professor of Psephology (homeschooled) “How to Get More Votes, More Donors & More Volunteers” * * * * […]

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How to “Norm Peterson” Your Opponent

How to “Norm Peterson” Your Opponent

For those of you old enough to remember the hit sitcom “Cheers,” you’ll remember the episode where Norm was thrown into the role of corporate ax man, charged with the job of telling employees that they’d been fired. As it turned out, Norm had a knack for giving the bad news in such a manner […]

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A Serious WARNING about Hiring Campaign Managers & Consultants

A Serious WARNING about Hiring Campaign Managers & Consultants

Since many of you might right now be in the hiring process…a warning: If you’re an underdog, underfunded, inexperienced candidate, DO NOT hire the guy who tells you he or she has an 80-90 percent win rate without looking a LOT closer into that record! To get that kind of winning percentage, the consultant is […]

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Don’t Send Donor Prospects Down e-Rabbit Holes

Don’t Send Donor Prospects Down e-Rabbit Holes

It’s hard enough getting a potential donor to land on your “Contribution” page and read about all the reasons why he or she should donate to your campaign. So it’s counter-productive to include in the body copy of that page a bunch of links that take the prospect away from what should be your primary […]

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How NOT to Announce Your Candidacy: A Case Study

How NOT to Announce Your Candidacy: A Case Study

Over the weekend I was forwarded one of the worst campaign email announcements I’ve ever seen. Thank goodness this one came from a Democrat (for a change). Let’s start with the fact that it was sent to around 600 of the state’s paid professional registered lobbyists…and every one of them was listed in the cc […]

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A Mistake I’ve Been Making in Direct Mail Fundraising

A Mistake I’ve Been Making in Direct Mail Fundraising

Never let it be said that you know it all and can never learn anything new, because I just learned this morning that I’d been taught something wrong and have been doing it wrong…along with a LOT of other wrong-doers…for a long time. Hmm…sounds a little like “the rain in Spain falls mainly on the […]

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