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A Serious WARNING about Hiring Campaign Managers & Consultants

A Serious WARNING about Hiring Campaign Managers & Consultants

Since many of you might right now be in the hiring process…a warning: If you’re an underdog, underfunded, inexperienced candidate, DO NOT hire the guy who tells you he or she has an 80-90 percent win rate without looking a LOT closer into that record! To get that kind of winning percentage, the consultant is […]

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Don’t Send Donor Prospects Down e-Rabbit Holes

Don’t Send Donor Prospects Down e-Rabbit Holes

It’s hard enough getting a potential donor to land on your “Contribution” page and read about all the reasons why he or she should donate to your campaign. So it’s counter-productive to include in the body copy of that page a bunch of links that take the prospect away from what should be your primary […]

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How NOT to Announce Your Candidacy: A Case Study

How NOT to Announce Your Candidacy: A Case Study

Over the weekend I was forwarded one of the worst campaign email announcements I’ve ever seen. Thank goodness this one came from a Democrat (for a change). Let’s start with the fact that it was sent to around 600 of the state’s paid professional registered lobbyists…and every one of them was listed in the cc […]

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A Mistake I’ve Been Making in Direct Mail Fundraising

A Mistake I’ve Been Making in Direct Mail Fundraising

Never let it be said that you know it all and can never learn anything new, because I just learned this morning that I’d been taught something wrong and have been doing it wrong…along with a LOT of other wrong-doers…for a long time. Hmm…sounds a little like “the rain in Spain falls mainly on the […]

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Are You Talking Yourself Right Out of Donations?

Are You Talking Yourself Right Out of Donations?

I went to one of the worst sales presentations ever last night. And there are CRITICAL lessons to be learned for candidates and anyone else with anything at all to sell, so let’s get to it. Set the stage: I have three kids – 12, 10 and 5.  As such, my “hobby” is traveling.  Anywhere […]

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The Power of Personal Postcards: What Conservatives Can Learn from Harry Reid

The Power of Personal Postcards: What Conservatives Can Learn from Harry Reid

First, let me thank everyone who sent an email recently telling me where your campaign “hurts.” Not surprisingly, the vast majority of problems, questions and pains came from the area of fundraising. Good news: I’ll have a pretty exciting “prescription” to ease that pain, hopefully by the end of the week. In the meantime… Y’all […]

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Features vs. Benefits

Features vs. Benefits

One of the more difficult marketing concepts to teach new candidates is the difference between talking about the “I haves” and instead focus on the “You gets.” Voters and donors don’t really much care that you have a degree in accounting, served in the Army, volunteer as a Scout leader or whatever. They’re tuned into […]

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Your Best Campaign Investment, Summed Up in Two Words

Your Best Campaign Investment, Summed Up in Two Words

I remember back in the late 90’s – when I didn’t have very much money – ponying up $250 to attend a private dinner with a congressman who was running for U.S. Senate. It was a LOT of money for my wife and me back then. And I’ll never forget…that we never received a thank […]

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Announcing: First Issue of the New “Psephology Today”!

Announcing: First Issue of the New “Psephology Today”!

OK, I have a special treat…and a special request for you today. First, the request. As you know, over the past couple of weeks I’ve recruited a team of bona fide, card-carrying campaign “gurus” to share their wealth of experience and expertise with you here in Campaign Hot Tips. Our goal is simple: To give […]

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Opposition Research: Finding Where the Bodies Are Buried

Opposition Research: Finding Where the Bodies Are Buried

Two points about negative campaigning. 1.) It works…no matter how much people claim they hate it. 2.) It can backfire, especially if you have your facts wrong. Indeed, it’s been estimated that 90% of the broadcast television ads in the Florida primary this week were negative. Nine out of ten. Hello? Those negative ads can’t […]

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