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The World is Coming to an End…GIVE NOW!

The World is Coming to an End…GIVE NOW!

I used to love the old Calvin and Hobbes comics in the newspaper. And I’ve never forgotten one that appeared on July 7, 1995 on fundraising which has particular relevance to political fundraising. It went like this: Panel 1 Calvin (to Hobbes) – I’m writing a fundraising letter Panel 2 Calvin – The secret to […]

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How to Use Facebook’s New “Timeline” in Your Campaign

How to Use Facebook’s New “Timeline” in Your Campaign

This “hot tip” is only available to Winner’s Circle members.   To get a 2-month trial membership in the Winner’s Circle FOR ONLY $1…click here Last month, the Newt Gingrich presidential campaign garnered a lot of media attention when it launched its Mitt Romney “Timeline.” NewsMax headlined its story on the development thusly: “Gingrich’s New Weapon […]

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How to Develop a Campaign Message that will Sell

How to Develop a Campaign Message that will Sell

If it seems like I’m spending most of my time providing you with Campaign Hot Tips on fundraising…I am. Because that’s what most of you have told me is your #1 challenge right now. But keep this in mind: The strategies and steps you need to take to make your campaign a worthy investment for […]

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Writing Great Copy for Fundraising AND Voteraising

Writing Great Copy for Fundraising AND Voteraising

Two points that bear repeating repeating. One, writing effective copy asking for money isn’t easy. Two, writing copy asking for votes isn’t much different from writing copy asking for money. In today’s Campaign Hot Tips you’ll find some EXCELLENT suggestions for writing better fundraising emails for your non-profit group, which apply equally to writing better […]

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Campaign Slogans that Suck

Campaign Slogans that Suck

I’ve written before about how much I detest cookie-cutter campaign slogans that are completely meaningless, if not totally inane. But this one noticed by Campaign Hot Tips subscriber Tonya Dale of California really takes the cake:           “Stand for the Future.” What makes this one particularly bad/worse than others? Check out the candidate’s last name: Sharon […]

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Why Your Email Subscribers Aren’t Giving You Money

Why Your Email Subscribers Aren’t Giving You Money

Email marketing expert Tamara Gielen has put together a quick little slide show outlining 7 reasons why folks who signed up to receive your emails may not be responding, including your fundraising appeals: 1. They didn’t receive it. 2. They don’t know you. 3. They don’t see why they should open it. 4. They don’t […]

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The Best Way to Double, or Triple (or More) Your Fundraising

The Best Way to Double, or Triple (or More) Your Fundraising

In business, it’s a well-known and accepted fact that it’s a heckuva lot more expensive to get a new customer than to retain an existing customer. Ditto donors. And the best way to retain a donor and have him or her give to you again…and again…and again is to thank them, thank well, and thank […]

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Don’t Let Your Ego Cost You Your Election

Don’t Let Your Ego Cost You Your Election

Let’s face it, you have to have a pretty healthy ego to run for public office. But like anything else in life, it can be taken to extremes – which could cost you on Election Day. Today’s advice from Robert Ringer was primarily directed at businessmen and entrepreneurs, but the sentiments certainly apply to political […]

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Stop Talking to Your Donors!

Stop Talking to Your Donors!

That’s right…I said stop talking TO your donors. Start talking WITH your donors. Even better, LISTEN to them. But Kevin Gentry explains this better than me, so… Until next time. Onward and rightward… Dr. Chuck Muth, PsD Professor of Psephology (homeschooled) “How to Get More Votes, More Donors & More Volunteers” * * * * […]

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How to “Norm Peterson” Your Opponent

How to “Norm Peterson” Your Opponent

For those of you old enough to remember the hit sitcom “Cheers,” you’ll remember the episode where Norm was thrown into the role of corporate ax man, charged with the job of telling employees that they’d been fired. As it turned out, Norm had a knack for giving the bad news in such a manner […]

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