Category Archives for Blog

[Winner’s Circle] The Invaluable Value of Being a “Once Upon a Time” Candidate

[Winner’s Circle] The Invaluable Value of Being a “Once Upon a Time” Candidate

[private]One of the reasons so many people so loath communications from politicians, and especially their speeches, is that they are SO boring. Often verging on painful. Seriously, should I ever find myself at another event featuring a “cattle call” of candidates delivering “me, me, me” 2-minute stump speeches, I shall think I’ve died and gone […]

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How and Why You Should “Smith Barney” You Big Donors

How and Why You Should “Smith Barney” You Big Donors

Nobody has been harder on the United States Post Office than I’ve been over the last ten years or so; however, there IS a lot to be said for the virtues of snail-mail these days…especially when it comes to communicating with your donors. After reading the sixth paragraph of Jeff Schreifels column below, I remembered […]

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Why Are You Running? 4 Ways to Answer that Question Better…

Why Are You Running? 4 Ways to Answer that Question Better…

People vote for people who solve their problems, not cause them pain. And pain is EXACTLY what all too many candidates give potential voters – AND DONORS – when they talk to them. When you’re walking door-to-door or attending a meet-and-greet, you don’t have a whole lot of time to get the essence of your […]

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Right & Wrong Ways to do Campaign Videos

Right & Wrong Ways to do Campaign Videos

[private]Different people like getting their information and news, including political, in different ways. Some folks like to read all about it. Others prefer to listen, as in radio ads. And for some they want to both see and hear the message, as in television ads. Early campaign website were almost entirely text-based, with an occasional […]

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Recruiting Friends of Friends to Your Campaign

Recruiting Friends of Friends to Your Campaign

[private]“Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause?” asks Katya Andresen of Katya’s Non-Profit Marketing Blog. “Unfortunately, most organizations do little to cultivate these new supporters, writing them off as tangential. Are you doing all you could to embrace these friends of […]

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Why do we write letters to donors?

Why do we write letters to donors?

[private]by Jeff Brooks/Future Fundraising Now If you’re over a certain age, you may remember when everyone wrote letters all the time. Every day, the mailbox contained a handful of letters from friends and family. Times have changed. You probably haven’t received a personal letter from a real person in a while. You’re a lot more […]

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The World is Coming to an End…GIVE NOW!

The World is Coming to an End…GIVE NOW!

I used to love the old Calvin and Hobbes comics in the newspaper. And I’ve never forgotten one that appeared on July 7, 1995 on fundraising which has particular relevance to political fundraising. It went like this: Panel 1 Calvin (to Hobbes) – I’m writing a fundraising letter Panel 2 Calvin – The secret to […]

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How to Use Facebook’s New “Timeline” in Your Campaign

How to Use Facebook’s New “Timeline” in Your Campaign

This “hot tip” is only available to Winner’s Circle members.   To get a 2-month trial membership in the Winner’s Circle FOR ONLY $1…click here [private]Last month, the Newt Gingrich presidential campaign garnered a lot of media attention when it launched its Mitt Romney “Timeline.” NewsMax headlined its story on the development thusly: “Gingrich’s New Weapon […]

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How to Develop a Campaign Message that will Sell

How to Develop a Campaign Message that will Sell

If it seems like I’m spending most of my time providing you with Campaign Hot Tips on fundraising…I am. Because that’s what most of you have told me is your #1 challenge right now. But keep this in mind: The strategies and steps you need to take to make your campaign a worthy investment for […]

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Writing Great Copy for Fundraising AND Voteraising

Writing Great Copy for Fundraising AND Voteraising

Two points that bear repeating repeating. One, writing effective copy asking for money isn’t easy. Two, writing copy asking for votes isn’t much different from writing copy asking for money. In today’s Campaign Hot Tips you’ll find some EXCELLENT suggestions for writing better fundraising emails for your non-profit group, which apply equally to writing better […]

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