Category Archives for Blog

Like it or Not, Celebrity Sells

Like it or Not, Celebrity Sells

I make no value judgment here; only pointing out reality: In America today, celebrity sells. If you don’t believe me, just turn on any radio or TV station and see how many celebrities – including a LOT of washed-up/has-been celebrities – are hawking products and services these days. Madison Avenue clearly understands the value of marketing […]

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Stupid Voters

Stupid Voters

Since today is Harry Potter’s birthday and my daughter wants me to help her brew up some butter-beer, here’s just a quick little hit from Seth Godin about those dumb voters who just haven’t gotten behind your campaign yet: “It might be that your audience isn’t smart enough, caring enough, attentive enough, with-it enough or […]

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A Special Friday the 13th Message about Campaign Emails

A Special Friday the 13th Message about Campaign Emails

Facebook and Twitter are nice, but the #1 way to communicate quickly and inexpensively to your identified supporter universe remains, and will remain for the foreseeable future, email. Campaign emails and e-newsletters, however, need to find an appropriate balance in a couple of ways. First, you don’t want to mail too often, because the information […]

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Tag 57 is Back!

Tag 57 is Back!

Our good friend Jim Bieber of Bieber Communications sent word of this important development for campaigns: “Hey, Chuck. The Post Office reversed its self Monday and returned to its policy of allowing PACs and other advocacy groups to utilize “Red Tags” that expedites mail processing similar to first class mail while still allowing bulk postal […]

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Don’t Give a Speech; Tell a Story

Don’t Give a Speech; Tell a Story

I’m in Washington, DC at Campaigns & Elections’ annual “Art of Political Campaigning” conference and will be speaking on “Winning Nonpartisan Local, State and Judicial Elections” later this afternoon. And one of the points I’ll stress is for candidates to stop talking about themselves and start talking about the voters, regardless of what office they’re […]

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Why Social Media isn’t a Fundraising Magic Bullet

Why Social Media isn’t a Fundraising Magic Bullet

Candidates and campaigns have been infatuated with the Internet ever since campaign websites and emails really started to take off around 2000. And every election cycle since we’ve seen online consultants going ga-ga over the latest new “shiny object.” The biggies this cycle, of course, are social media opportunities from Facebook, Twitter and the like. […]

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What Every Candidate Better Know about the Coming Zombie Apocalypse

What Every Candidate Better Know about the Coming Zombie Apocalypse

[private]If you’re a candidate running for office this election cycle, what do you need to know about what is being referred to all over the Internet as the coming “Zombie Apocalypse” – which was fueled last month by the case of a man who was shot and killed in Miami by a police officer who […]

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Voter Registration vs. Voter Persuasion

Voter Registration vs. Voter Persuasion

It’s an age-old campaign conundrum: “Do we focus on registering unregistered voters who might vote for us on Election Day…or do we focus on persuading already-registered voters who are undecided?” Now, I’ve long held that…as a general rule…most people who aren’t already registered aren’t registered for a reason; that reason being they don’t WANT to […]

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[Winner’s Circle] How to Communicate with “Grumpy Old Men” Voters

[Winner’s Circle] How to Communicate with “Grumpy Old Men” Voters

[private] Men over the age of 50 are a high-value voter bloc. As older voters, they not only vote in comparatively higher percentages than younger voters, but they tend to be very influential with a number of other voters – including family members (especially voting-age children), friends, neighbors and co-workers. They also tend to have […]

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A Template for How to Write a Campaign Plan

A Template for How to Write a Campaign Plan

Early in my business career, as an 18-year-old know-it-all, I would tell my boss – a wonderful man and mentor named Don Brown – all manner of ways to fix this, do that better and improve the overall operation. To which he one day responded, “If you haven’t written it down, you haven’t thought it […]

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