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What Every Candidate Better Know about the Coming Zombie Apocalypse

What Every Candidate Better Know about the Coming Zombie Apocalypse

If you’re a candidate running for office this election cycle, what do you need to know about what is being referred to all over the Internet as the coming “Zombie Apocalypse” – which was fueled last month by the case of a man who was shot and killed in Miami by a police officer who […]

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Voter Registration vs. Voter Persuasion

Voter Registration vs. Voter Persuasion

It’s an age-old campaign conundrum: “Do we focus on registering unregistered voters who might vote for us on Election Day…or do we focus on persuading already-registered voters who are undecided?” Now, I’ve long held that…as a general rule…most people who aren’t already registered aren’t registered for a reason; that reason being they don’t WANT to […]

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[Winner’s Circle] How to Communicate with “Grumpy Old Men” Voters

[Winner’s Circle] How to Communicate with “Grumpy Old Men” Voters

Men over the age of 50 are a high-value voter bloc. As older voters, they not only vote in comparatively higher percentages than younger voters, but they tend to be very influential with a number of other voters – including family members (especially voting-age children), friends, neighbors and co-workers. They also tend to have more […]

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A Template for How to Write a Campaign Plan

A Template for How to Write a Campaign Plan

Early in my business career, as an 18-year-old know-it-all, I would tell my boss – a wonderful man and mentor named Don Brown – all manner of ways to fix this, do that better and improve the overall operation. To which he one day responded, “If you haven’t written it down, you haven’t thought it […]

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[Winner’s Circle] The Invaluable Value of Being a “Once Upon a Time” Candidate

[Winner’s Circle] The Invaluable Value of Being a “Once Upon a Time” Candidate

One of the reasons so many people so loath communications from politicians, and especially their speeches, is that they are SO boring. Often verging on painful. Seriously, should I ever find myself at another event featuring a “cattle call” of candidates delivering “me, me, me” 2-minute stump speeches, I shall think I’ve died and gone […]

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How and Why You Should “Smith Barney” You Big Donors

How and Why You Should “Smith Barney” You Big Donors

Nobody has been harder on the United States Post Office than I’ve been over the last ten years or so; however, there IS a lot to be said for the virtues of snail-mail these days…especially when it comes to communicating with your donors. After reading the sixth paragraph of Jeff Schreifels column below, I remembered […]

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Why Are You Running? 4 Ways to Answer that Question Better…

Why Are You Running? 4 Ways to Answer that Question Better…

People vote for people who solve their problems, not cause them pain. And pain is EXACTLY what all too many candidates give potential voters – AND DONORS – when they talk to them. When you’re walking door-to-door or attending a meet-and-greet, you don’t have a whole lot of time to get the essence of your […]

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Right & Wrong Ways to do Campaign Videos

Right & Wrong Ways to do Campaign Videos

Different people like getting their information and news, including political, in different ways. Some folks like to read all about it. Others prefer to listen, as in radio ads. And for some they want to both see and hear the message, as in television ads. Early campaign website were almost entirely text-based, with an occasional […]

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Recruiting Friends of Friends to Your Campaign

Recruiting Friends of Friends to Your Campaign

“Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause?” asks Katya Andresen of Katya’s Non-Profit Marketing Blog. “Unfortunately, most organizations do little to cultivate these new supporters, writing them off as tangential. Are you doing all you could to embrace these friends of […]

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Why do we write letters to donors?

Why do we write letters to donors?

by Jeff Brooks/Future Fundraising Now If you’re over a certain age, you may remember when everyone wrote letters all the time. Every day, the mailbox contained a handful of letters from friends and family. Times have changed. You probably haven’t received a personal letter from a real person in a while. You’re a lot more […]

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