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Fundraising, Emails and Subject Lines

Fundraising, Emails and Subject Lines

The subject line from the email I received from Kevin Gentry this morning – all in lower case letters – read, “quick fundraising question for you.”  I definitely have an interest in fundraising, so the subject topic definitely caught my attention.  And the fact that the subject line was all in lower-case letters “fooled” me […]

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Obama: Master of the Art of Political Persuasion

Obama: Master of the Art of Political Persuasion

Regular readers know I have IMPLORED candidates, campaign managers and organization leaders to read the book “Influence: The Psychology of Persuasion” by Prof. Robert Cialdini. Frankly, if your job is to persuade voters to vote for or make a donation to you or your campaign or organization…and you know about, but haven’t read this book…then […]

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Q&A “House Call” with Jonathan Stein

Q&A “House Call” with Jonathan Stein

This month’s Q&A “House Call” with Jonathan Stein covers the very real and critical issue of voter fraud. Here are the 19 things to look out for to protect your campaign. Chuck: Hello, this is Chuck Muth, founder of CampaignDoctor.com and my special guest for this month’s house call is Jonathan Stein. Jonathan’s an attorney […]

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Uncle Ronnie, Tell Me a Story

Uncle Ronnie, Tell Me a Story

It’s one of the hardest lessons to teach candidates, especially Republican and conservative candidates who are accustomed to sticking with facts, figures and statistics to explain the rationale for their campaigns. That is the lesson of the power of…story-telling. Especially story-telling sprinkled with a little humor. Remember, people would rather be happy than sad or […]

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Q&A “House Call” with Bert Gall

Q&A “House Call” with Bert Gall

It’s brick-and-mortar restaurants vs. mobile food trucks – with some government officials (unconstitutionally) jumping into the fray, usually on the side of the brick-and-mortar folks. In this interview, Chuck Muth speaks with Bert Gall, senior attorney for the Institute for Justice which has been fighting on the side of the food truck guys for a number of […]

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Stupid Voters

Stupid Voters

Since today is Harry Potter’s birthday and my daughter wants me to help her brew up some butter-beer, here’s just a quick little hit from Seth Godin about those dumb voters who just haven’t gotten behind your campaign yet: “It might be that your audience isn’t smart enough, caring enough, attentive enough, with-it enough or […]

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A Special Friday the 13th Message about Campaign Emails

A Special Friday the 13th Message about Campaign Emails

Facebook and Twitter are nice, but the #1 way to communicate quickly and inexpensively to your identified supporter universe remains, and will remain for the foreseeable future, email. Campaign emails and e-newsletters, however, need to find an appropriate balance in a couple of ways. First, you don’t want to mail too often, because the information […]

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Tag 57 is Back!

Tag 57 is Back!

Our good friend Jim Bieber of Bieber Communications sent word of this important development for campaigns: “Hey, Chuck. The Post Office reversed its self Monday and returned to its policy of allowing PACs and other advocacy groups to utilize “Red Tags” that expedites mail processing similar to first class mail while still allowing bulk postal […]

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Don’t Give a Speech; Tell a Story

Don’t Give a Speech; Tell a Story

I’m in Washington, DC at Campaigns & Elections’ annual “Art of Political Campaigning” conference and will be speaking on “Winning Nonpartisan Local, State and Judicial Elections” later this afternoon. And one of the points I’ll stress is for candidates to stop talking about themselves and start talking about the voters, regardless of what office they’re […]

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Why Social Media isn’t a Fundraising Magic Bullet

Why Social Media isn’t a Fundraising Magic Bullet

Candidates and campaigns have been infatuated with the Internet ever since campaign websites and emails really started to take off around 2000. And every election cycle since we’ve seen online consultants going ga-ga over the latest new “shiny object.” The biggies this cycle, of course, are social media opportunities from Facebook, Twitter and the like. […]

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