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One of the hardest things for candidates to accept is the fact that most voters are NOT ideological while most candidates clearly are.  Indeed, many voters make their decisions on reasoning that often …

Continue Reading about What’s the REAL Reason Voters are Voting Against You? →

(Chuck Muth) – “How now, purple cow?” To close out the year, I thought I’d suggest a New Year’s resolution for your consideration… Yesterday I had coffee with a terrific new candidate who …

Continue Reading about What Did Hello Kitty Say to the Purple Cow? →

This one is, to say the least, controversial. At the Campaign Leadership College I attended back in October, students were posed the following question - and only a yes or no answer was …

Continue Reading about The Use of Campaign “Spies”: Yeah or Nay? →

John Lee is running to be MY congressman, so I have a vested interest in him doing well and picking up this seat from the incumbent Democrat. Mr. Lee is not a client, but I decided to use his …

Continue Reading about CASE STUDY: How to Greatly Improve Your Bio in 3 Seconds Flat →

Years ago, I attended a three-day marketing/public speaking training conference in Los Angeles hosted by James “Big Money Speaker” Malinchak, with a heavy emphasis on “selling from the …

Continue Reading about What the Heck is a “Mastermind” & Why Should You Join One? →

OK, I have zero artistic ability or graphic art talent.  ZERO. I mean, I can’t even draw those stick figures to play “Hangman” with my kids. And yet I designed this Norman Rockwell-esque …

Continue Reading about Don’t Delete THIS One, It’s Gonna Blow Your Mind! →