Category Archives for Blog

Campaign Hot Tips: October 15, 2013

Campaign Hot Tips: October 15, 2013

How to Write Effective Fundraising Copy   The most important thing to remember is, write for THEM, not you.   Remember: What goes in determines what comes out.  Do your research.  Read a LOT.  Read everything.  Listen to talk radio.  Watch the news.  Know what you’re talking about.  The more you know, the easier it […]

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Campaign Hot Tips: October 3, 2013

Campaign Hot Tips: October 3, 2013

Promote, Promote, Promote Hollywood stars – who make millions of dollars starring in blockbuster films with millions of dollars worth of PR advertising behind them – nevertheless spend an inordinate amount of time with personal appearances on radio, TV, newspaper, magazine and online interviews promoting their new films when they come out.  You need to […]

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Fundraising, Emails and Subject Lines

Fundraising, Emails and Subject Lines

The subject line from the email I received from Kevin Gentry this morning – all in lower case letters – read, “quick fundraising question for you.”  I definitely have an interest in fundraising, so the subject topic definitely caught my attention.  And the fact that the subject line was all in lower-case letters “fooled” me […]

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Obama: Master of the Art of Political Persuasion

Obama: Master of the Art of Political Persuasion

Regular readers know I have IMPLORED candidates, campaign managers and organization leaders to read the book “Influence: The Psychology of Persuasion” by Prof. Robert Cialdini. Frankly, if your job is to persuade voters to vote for or make a donation to you or your campaign or organization…and you know about, but haven’t read this book…then […]

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Q&A “House Call” with Jonathan Stein

Q&A “House Call” with Jonathan Stein

This month’s Q&A “House Call” with Jonathan Stein covers the very real and critical issue of voter fraud. Here are the 19 things to look out for to protect your campaign. Chuck: Hello, this is Chuck Muth, founder of CampaignDoctor.com and my special guest for this month’s house call is Jonathan Stein. Jonathan’s an attorney […]

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Welcome Home the Prodigal Sons

Welcome Home the Prodigal Sons

It’s a natural human condition that once someone makes a decision it’s practically impossible to get them to change their minds and persuade them they were wrong. But that’s exactly what you’re asking voters who voted for your incumbent opponent in the past to do. Take this to heart: You’re not asking those people to […]

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Get the Ugly Out: Some Tips on Campaign Color Combinations

Get the Ugly Out: Some Tips on Campaign Color Combinations

I have seen some ugly campaign logos. And I have seen some ugly campaign signs. And I have seen some ugly campaign brochures. And I have seen some really, really, really ugly campaign websites. But sometimes, it’s not the design so much as the color combination used. Which includes the horribly OVER-USED red-white-blue color combination. […]

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Uncle Ronnie, Tell Me a Story

Uncle Ronnie, Tell Me a Story

It’s one of the hardest lessons to teach candidates, especially Republican and conservative candidates who are accustomed to sticking with facts, figures and statistics to explain the rationale for their campaigns. That is the lesson of the power of…story-telling. Especially story-telling sprinkled with a little humor. Remember, people would rather be happy than sad or […]

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Q&A “House Call” with Bert Gall

Q&A “House Call” with Bert Gall

It’s brick-and-mortar restaurants vs. mobile food trucks – with some government officials (unconstitutionally) jumping into the fray, usually on the side of the brick-and-mortar folks. In this interview, Chuck Muth speaks with Bert Gall, senior attorney for the Institute for Justice which has been fighting on the side of the food truck guys for a number of […]

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Listen Up!

Listen Up!

I will say it and repeat it ‘til I’m blue in the face: God gave you two ears and one mouth; you, as a candidate, should use them in the same proportion on the campaign trail…as Kevin Gentry reminds us in today’s featured “hot tip.” What makes for a successful donor visit? By Kevin Gentry […]

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