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A Simple Little Way to Win the Personalization Name Game

A Simple Little Way to Win the Personalization Name Game

The sweetest words to a voter or donor’s ear is…their name. Actually, that’s true of all human beings. And is why you should use someone’s name as often as appropriate and possible in your communications. But when I get an email or fundraising letter addressed to “Charles” – my given name – it’s as off-putting […]

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Lesson from Trump ’16: How to Put “Soul” into Your Campaign

Lesson from Trump ’16: How to Put “Soul” into Your Campaign

Over a year ago I wrote… “The thing the ‘experts’ are missing is that Donald Trump is not running a political campaign; he’s running a marketing campaign. He’s not telling them what they want to hear; he’s making them feel the way they want to feel.” My friend and veteran political strategist Rich Galen has […]

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Emails that Suck: From: [Unknown]. Subject: [Unknown]

Emails that Suck: From: [Unknown]. Subject: [Unknown]

On Thursday night an email landed in my box.  It was from “Major General Bob Dees (U.S. Army, Ret.),” who I’d never heard of before and didn’t know from Adam. His subject line was: “Tonight, America saw a leader.” Turns out it was from one of the GOP presidential campaigns (name withheld to protect the […]

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Everybody Hates Robo-Calls, Right? Wrong…

Everybody Hates Robo-Calls, Right?  Wrong…

To robo-call or not to robo-call, that is the question. If you ask the typical man-on-the-street he’ll likely tell you he hates robo-calls, and will tell you that everybody else hates them, too. Except… A lot of people who supposedly hate them respond to them…at least when it comes to political robo-calls asking who they […]

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Warning: Don’t Leave the Fate of Your Campaign in the Hands of Mark Zuckerberg

Warning: Don’t Leave the Fate of Your Campaign in the Hands of Mark Zuckerberg

For those of you still living under an e-rock, Mark Zuckerberg is the founder of Facebook, which has developed into THE social media platform of choice for millions and millions of voters.  As such, a number of candidates are opting to use Facebook for their official campaign website. DON’T…DO…IT! My friend Jameson Campaigne, a longtime […]

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Have You Received One of These Shameless, Pathetic, Desperate, Cookie-Cutter Appeals?

Have You Received One of These Shameless, Pathetic, Desperate, Cookie-Cutter Appeals?

A GOP presidential campaign (the name is being withheld to protect the guilty) sent out this desperate fundraising email appeal earlier today… “This is the email I really hoped I wouldn’t have to write.  You see, I just received an update from my campaign manager — the news is not good.  Let me be blunt: […]

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This Amazing Video Shows the Power of Using the Right Words

This Amazing Video Shows the Power of Using the Right Words

Words mean stuff Most conservative candidates fall into the trap of using words that appeal to a voter’s intellect when what they really need to do is tap into the electorate’s emotions The average voter – especially an “undecided” voter – is not ideological.  They don’t vote on what a candidate says, does or believes…but […]

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Campaign Hot Tips: January 2, 2013

Campaign Hot Tips: January 2, 2013

Sticking Your 3-Cents In The post office has been bleeding red ink for many, many years now…and effective later this month you’ll be paying a little bit more to help the USPS dig out from the hole.  A “temporary” 3-cent hike in first class postage will kick in on January 26, 2014.  However, if you […]

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Campaign Hot Tips: November 27, 2013

Campaign Hot Tips: November 27, 2013

5 Email Design Mistakes to Avoid this Holiday Season “To help you get noticed and stand out from the crowd this holiday season,” Ryan Pinkham of Constant Contact writes, “here are five design mistakes all nonprofits (including political campaigns) need to avoid” in their holiday and end-of-year fundraising emails… 1. Overwhelming readers with holiday cheer […]

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The Warm and Fuzzies

The Warm and Fuzzies

It is far more easy to get people to vote for, volunteer for and give money to candidates who make you feel good than people who make you feel sad or angry…though evoking anger is a powerful motivator, but only if you leave folks with a positive uplifting message of hope that things can and […]

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