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Hello, Mr. Donor…Can You Hear Me Now?

Kevin Gentry is regarded by many in the “biz” as THE best high-dollar/major donor copywriter in the country today. Indeed, from 1991 to 1997, Kevin served as Executive Vice President of the Leadership Institute, where he supervised a fundraising program …
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When Dumpster Diving for Dirt, Get Mean!

Joe Giardiello is a longtime practitioner of campaign opposition research…a profession usually associated with “dumpster diving” and meetings in dimly lit garages. Joe completely knows and accepts this reality, telling me he “generally tells women in bars that he clubs …
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Blogger/Activist Training Seminar in Las Vegas

The Franklin Center for Government & Public Integrity will provide a full day of in-depth training to equip citizens with the tools and skills to become a more effective activist in Las Vegas on Saturday, January 14. The seminar will include a …
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Don’t Just Give the Facts, Tell a Story

Nancy Bocskor is a bona fide international communications and fundraising guru, and author of “Go Fish: How to Catch (and Keep) Contributors.” In her Christmas newsletter, Nancy highlighted something every good marketing expert knows (and every winning candidate needs to …
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It’s the Headline, Stupid!

If you’ve spent anytime whatsoever reading and learning effective copywriting – whether in business or politics – you know that the most important aspect of any communication (fundraising letter, press release, op/ed, etc.) is the headline. Very FEW candidates have …
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Buy Your Domain Name NOW…or Else!

In campaign training workshops on communications that I’ve conducted for over a dozen years now, I always stress how important it is to buy your “name” as a domain name ASAP. In other words, if you’re name is Chuck Muth, …
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Negative Campaigning: A Present-Day Case Study

I recently forwarded to you a dissertation on the political virtues of negative campaigning and why it works written by communications guru Rich Galen of Mullings.com. For a real-time/real-life example of the power or negative campaigning, consider the following report by …
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Beware of Time Vampires

A campaign requires a number of resources: Time, money, votes, volunteers, etc.  And as long as there’s enough time, you can always get more of the others.  BUT… You don’t have any more time.  November 6 is coming on November …
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10 Quick Tips to Better Campaign Speeches

Short of a root canal or IRS audit, perhaps nothing else is quite as painful for me as being forced to sit through a long (or even short), boring political speech. And what makes it especially painful is that it …
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