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Afraid of Public Speaking? You’re NOT Alone…

For many candidates, speaking to a crowd comes natural.  For others, not so much. But don’t think you’re alone or can’t overcome it.  Consider this eye-opening revelation about “performance anxiety” by some of the biggest legends in entertainment from marketing legend Dan …
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Roe: Don’t Run from Trump

(Jeff Roe) – I’m here to tell my fellow Republicans, in particular Republican members of Congress and the Republican consulting class: You can run, but you can’t hide. President Trump may not be on the ballot in November, but the election …
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Galen’s Rules for Press Secretaries

Veteran political strategist and political communications guru Rich Galen – who has spoken at a couple of our conferences in the past – is one of the savviest, most experienced operatives you’ll find in all of DC when it comes …
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A Simple Little Way to Win the Personalization Name Game

The sweetest words to a voter or donor’s ear is…their name. Actually, that’s true of all human beings. And is why you should use someone’s name as often as appropriate and possible in your communications. But when I get an …
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Emails that Suck: From: [Unknown]. Subject: [Unknown]

On Thursday night an email landed in my box.  It was from “Major General Bob Dees (U.S. Army, Ret.),” who I’d never heard of before and didn’t know from Adam. His subject line was: “Tonight, America saw a leader.” Turns …
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Everybody Hates Robo-Calls, Right? Wrong…

To robo-call or not to robo-call, that is the question. If you ask the typical man-on-the-street he’ll likely tell you he hates robo-calls, and will tell you that everybody else hates them, too. Except… A lot of people who supposedly …
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