CMC was an intense weeklong school starting at breakfast and running well into every evening.
We’re talking 7:30 a.m. until 10:00 p.m. – plus homework!
We were taught by some of the best in the business back then, including: Barry Hutchinson, Terry Cooper, Dave Winston, Bill McInturff, Bill Greener, Dan Hazelwood, Shelly Kamins, Mary Heitman, Jack St. Martin and Evelyn McPhail.
We learned messaging, opposition research, issue development, targeting, polling, campaign management, photo ops, PACs, events, voter ID, media, communications, voter contact mail, television & radio advertising, coalition development, get-out-the-vote, list development, volunteers, scheduling, campaign strategy, and perhaps most importantly…
BIG money fundraising: Major Donors, Finance Committees, Events and Direct Mail
All topped off on the final day with a series of political “war games.”
And by the time I left Washington and flew back to Nevada, I knew exactly what I wanted to do:
Help other conservative candidates, campaign managers & party leaders also learn how to REALLY run a WINNING campaign.
But it’s one thing to learn about running a campaign from a textbook or training manual; it’s another thing altogether to learn from actually doing it.
So a couple weeks after returning home, I agreed to run for the state Senate against the Democrat Minority Leader in a district with a 3-1 Democrat voter registration advantage.
Now, I knew from Day One that I didn’t have a prayer unless my opponent got indicted or died (neither of which happened). But for me, the motivation wasn’t so much to win as to get the practical experience that would give me the “moral authority” to stand before a bunch of inexperienced candidates and teach them what they should be doing.
Indeed, I know where you are… because I’ve been there, done that!
To make a long story short, as expected, I lost in November.
Immediately after, however, I began traveling around Nevada doing campaign training seminars for local candidates and party activists based on what I’d learned at the Campaign Management College.
Eventually I began traveling around the country doing training seminars for the Republican National Committee, GOPAC and the Leadership Institute, as well as many on my own.
Over the years I’ve literally trained thousands candidates on campaign fundraising, campaign strategy, campaign communications and campaign management.