Monthly Archives for November 2013

Campaign Hot Tips: November 27, 2013

Campaign Hot Tips: November 27, 2013

5 Email Design Mistakes to Avoid this Holiday Season “To help you get noticed and stand out from the crowd this holiday season,” Ryan Pinkham of Constant Contact writes, “here are five design mistakes all nonprofits (including political campaigns) need to avoid” in their holiday and end-of-year fundraising emails… 1. Overwhelming readers with holiday cheer […]

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The Warm and Fuzzies

The Warm and Fuzzies

It is far more easy to get people to vote for, volunteer for and give money to candidates who make you feel good than people who make you feel sad or angry…though evoking anger is a powerful motivator, but only if you leave folks with a positive uplifting message of hope that things can and […]

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Campaign Hot Tips: November 8, 2013

Campaign Hot Tips: November 8, 2013

Facts Tell, but Stories Sell “Facts are boring but stories bring life to your marketing and make you interesting,” writes Chuck Trautman of the Arizona Marketing Association.  “You can also ‘hi-jack’ stories.  By this, I mean tell interesting stories about other people.” ESPECIALLY your volunteers, supporters and donors! And don’t forget to include pictures and […]

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