You can’t make a difference as an elected representative unless you first get elected. But running for office has gotten increasingly complicated and expensive for modern-day campaigns.
Regardless of your philosophical beliefs or partisan registration, running an effective campaign – including grassroots organizations, local parties and PACs working to elected like-minded candidates – is critical to advancing your agenda. And that’s where the Campaign Doctor comes in.

Even if you hate Donald Trump, candidates better read this…

Campaigns are marketing. And marketing is psychology. That’s why I have an entire bookshelf in my office stocked with direct response marketing books, and include “Influence: The Psychology of Persuasion” as required reading for all of my campaign coaching and consulting clients. As such, I immediately understood the attraction to Donald Trump when his GOP…

I hate to keep picking on Marco, however…

Take solace, first-time candidates. If a multi-million dollar presidential campaign of a sitting United States Senator can be this bad, you’ve got nothing to be ashamed of! But neither should you be guilty of the same cardinal sin as Marco Rubio. I’m talking about you talking about you instead of talking about the voters, donors…

Fast Start Fundraising: August 9, 2014

Road Warrior Because of an extensive week-plus of travel, this issue of Fast Start Fundraising is only going to include one item – but boy, is it a doozy. First, real quick about the trip(s)… First, I spent four days last weekend in Los Angeles attending James Malinchak’s boot camp on public speaking, book-writing and…

Fast Start Fundraising: August 2, 2014

You and your donors: Who’s the sidekick? Jeff Brooks of the Future Fundraising Now blog highlights the mindset your campaign or organization must possess if you truly want to be successful at fundraising… Do you think of your donors as heroes? How about as superheroes? The 101fundraising blog has some suggestions at “Treat donors like…

Fast Start Fundraising: July 26, 2014

3 Quick Ways to Raise More Money at Your Next Event “Fundraising events are a staple of non-profit development,” writes Joe Garecht of The Fundraising Authority.  “Yet so many organizations that rely on events are consistently disappointed with the amount they raise through this method.  Today, we present three quick tips for raising more money…

Fast-Start Fundraising: July 19, 2014

The 4 Questions You Need to Ask to See if Your Fundraising is on the Right Track “If you’re wondering whether or not your fundraising is headed in the right direction, I’ve got news for you: healthy development programs require a lot more than just steadily increasing revenue,” writes Joe Garecht at The Fundraising Authority….

Fast Start Fundraising: July 12, 2014

Mixing New Fundraising Tools with the Old “What I don’t like,” writes Pamela Barden in Fundraising Success Magazine, “is fundraising programs that don’t raise funds and the attitude that it has to be ‘either/or’ when it comes to things like email and direct mail or social media and newsletters. I much prefer ‘both/and.’ “Conversely, you…

Fast Start Fundraising: July 5, 2014

7 Secrets of Successful Fundraising There’s actually nothing remotely mysterious about the practice of fundraising,” blogs fundraiser Tobin Aldrich, “but if you’ll accept the rhetorical flourish, here are my secrets for how to be successful in all types of fundraising.” Believe in the cause Take the long view Have a plan Focus on what’s important…

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