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You can’t make a difference as an elected representative unless you first get elected. But running for office has gotten increasingly complicated and expensive for modern-day campaigns.
Regardless of your philosophical beliefs or partisan registration, running an effective campaign – including grassroots organizations, local parties and PACs working to elected like-minded candidates – is critical to advancing your agenda. And that’s where the Campaign Doctor comes in.

Lesson from Trump ’16: How to Put “Soul” into Your Campaign

Over a year ago I wrote… “The thing the ‘experts’ are missing is that Donald Trump is not running a political campaign; he’s running a marketing campaign. He’s not telling them what they want to hear; he’s making them feel the way they want to feel.” My friend and veteran political strategist Rich Galen has…

Emails that Suck: From: [Unknown]. Subject: [Unknown]

On Thursday night an email landed in my box.  It was from “Major General Bob Dees (U.S. Army, Ret.),” who I’d never heard of before and didn’t know from Adam. His subject line was: “Tonight, America saw a leader.” Turns out it was from one of the GOP presidential campaigns (name withheld to protect the…

Everybody Hates Robo-Calls, Right? Wrong…

To robo-call or not to robo-call, that is the question. If you ask the typical man-on-the-street he’ll likely tell you he hates robo-calls, and will tell you that everybody else hates them, too. Except… A lot of people who supposedly hate them respond to them…at least when it comes to political robo-calls asking who they…

Warning: Don’t Leave the Fate of Your Campaign in the Hands of Mark Zuckerberg

For those of you still living under an e-rock, Mark Zuckerberg is the founder of Facebook, which has developed into THE social media platform of choice for millions and millions of voters.  As such, a number of candidates are opting to use Facebook for their official campaign website. DON’T…DO…IT! My friend Jameson Campaigne, a longtime…

Have You Received One of These Shameless, Pathetic, Desperate, Cookie-Cutter Appeals?

A GOP presidential campaign (the name is being withheld to protect the guilty) sent out this desperate fundraising email appeal earlier today… “This is the email I really hoped I wouldn’t have to write.  You see, I just received an update from my campaign manager — the news is not good.  Let me be blunt:…

[PODCAST] Why Every Campaign Should Get a “Dot-Vote” Domain Name

Campaign Hot Tips interview with Chuck Warren Why candidates/campaigns need to worry about cybersquatting and how acquiring a dotVote/dotVoto domain name will protect you Chuck Warren is a managing director in Silver Bullet, LLC (www.silverbulletllc.com), public affairs, crisis communication and initiative qualification company. Mr. Warren has worked for major law firms, municipalities, developers, organizations and…

This Amazing Video Shows the Power of Using the Right Words

Words mean stuff Most conservative candidates fall into the trap of using words that appeal to a voter’s intellect when what they really need to do is tap into the electorate’s emotions The average voter – especially an “undecided” voter – is not ideological.  They don’t vote on what a candidate says, does or believes…but…

Even if you hate Donald Trump, candidates better read this…

Campaigns are marketing. And marketing is psychology. That’s why I have an entire bookshelf in my office stocked with direct response marketing books, and include “Influence: The Psychology of Persuasion” as required reading for all of my campaign coaching and consulting clients. As such, I immediately understood the attraction to Donald Trump when his GOP…

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What they’re saying…

“Chuck, I do indeed enjoy all your campaign stuff. While the good Senator has been at this for a long time, it is always good to get some fresh tips!” – Barbara Grassley, wife of Iowa U.S. Sen. Chuck Grassley

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“As a first time candidate, I have found your Campaign Hot Tips exceptionally helpful. The one thing that I have the least of in my campaign, is time. Your hot tips are full of information and they are a fast read. They take up very little of my time, but provide me with tools that I can use to win! And the best part is that the tips WORK!” - Phil Regeski

“Dr. Muth, I am a fan! Without your information I start feeling a little isolated and wondering if there are new ways to ‘get more donors’ that I'm missing for my clients. Thanks for the tips and insights.” - Sally A. Nungesser, Nungesser Consulting LLC, Baton Rouge, LA

“I've known Chuck Muth for over a decade. He has always given great insight and advice on what it takes to be a good candidate. The Campaign Doctor is an appropriate title for Chuck. He can identify what ails your campaign and he will always give you the right prescription to fix the problem.” - Gary Bernstein, Executive Producer, HoodworX Entertainment

"Politics is a tough game and Chuck Muth’s insightful approach shows you how to use fastballs, curves and sliders to win your election. He’s entertaining and spot on!" - Larry Walsh, Gardnerville, NV

“Regardless if you are a seasoned politician or a first-time candidate, an experienced political operative or a novice wanting to wade into the political arena, everybody young and old will benefit significantly from the information that Chuck Muth has to offer.” – Jerry Stacy, Reno, Nevada

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